具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
評分##看傳記感受他人的精神麵貌，彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分##最有意思的地方是對團隊中那些misfits的描寫，尤其是Johnson，讓人想到矽榖裏的Jared：作者如此殘忍對待他，竟然還反以為傲，讓我反感。好的方麵來說，我也不住感慨有誌同道閤的夥伴一起創業，想必是最幸福的事。可故事有點失衡：有的細節絮絮叨叨，有的情節又一晃而過。此外，同樣是優秀的年輕人，Penny就沒機會創造自己的一片天，而是在傢帶孩子，讓我有點唏噓。最後，我對他absent father的形象耿耿於懷
評分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
評分##20160609-20160708。本書隻是講瞭耐剋草創時期的人和事。他害羞內嚮的性格，他無限熱愛的事業，他的誌同道閤的朋友們，他的感情史，他麵對競爭對手的害怕和絕地反擊。作者一直說他害羞，其實書中不乏笑點，想必也是一個悶騷男。
評分##印象最深的還是 1971-1975的部分，一直有那麼多讓人為它的命懸一綫而屏息凝神的時刻。很多讓我想起我們當時在領導力計劃時看John Adams的感受——那些後來看起來意義重大的曆程，其實哪裏有那麼多肅穆齊整的時刻，都是踉踉蹌蹌、跌跌撞撞，在各種混亂與捉襟見肘中籌措應對（scramble），拖著腿走、滾、爬、往前行，然而就這樣堅持下來。
評分##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##印象最深的還是 1971-1975的部分，一直有那麼多讓人為它的命懸一綫而屏息凝神的時刻。很多讓我想起我們當時在領導力計劃時看John Adams的感受——那些後來看起來意義重大的曆程，其實哪裏有那麼多肅穆齊整的時刻，都是踉踉蹌蹌、跌跌撞撞，在各種混亂與捉襟見肘中籌措應對（scramble），拖著腿走、滾、爬、往前行，然而就這樣堅持下來。
評分耐剋創始人迴憶錄，一群shoe dogs的堅持成就瞭今日的耐剋。耐剋前18年是跌宕起伏的18年，與鬼塚虎的恩恩怨怨，與銀行的博弈現金流的枯竭，甚至遇到政治阻力，精彩紛呈。1962年，奈特先生去日本Kobe(神戶)與鬼塚株式會社談判代理Tiger牌運動鞋事宜，後來科比和老虎都成為耐剋最具影響力的代言人，冥冥之中有天意
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