具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
评分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
评分##很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特，假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍，心里有点被intimidated到。同样insecure的我读到这里会心一笑，紧接着又是一声叹息：“诶原来这缺乏安全感的毛病真是要伴随终身了啊！”但愿我能像Phill一样，借着这因为缺乏安全感而永远unsettling的心，一直追随所谓的calling。Don't stop.
评分##看传记感受他人的精神面貌，弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
评分##“Because I honestly wished I could do it all over again.”
评分##创业的部分就是另一本“创业维艰”。Phil Knight 在书里经常用到”He is my people”这句话，也就是他所说的有共同理想并愿意为之努力的“Shoe Dog”，到后半段觉得商业眼光判断很重要，识人更重要。被 Phil 四处差遣灭火和发展新业务的 Johnson，坐着轮椅照样搞定展销会的 Woodell，Nike 的成功的重要原因之一在于集结了这一群 Shoe Dog. 最后 Phil 说，他发现年轻人对时局很悲观，他承认大时代和运气很重要，非常重要。可是怎么也比二战后更好，机会更多，还是一句老话：越努力越幸运。
评分##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
评分##在禅者的初心中铃木俊隆云：在初学者看来可能性极多，而在大师眼中寥寥无几。不由想到师傅常与我说的--拳打千遍自化，手眼身法步，精神气力功。人一辈子，能做好一件事，便极不易，而大多数人，本源便没有做好一件事的能力。奈特用一辈子做好了一双鞋，这双鞋的品牌价值高达300多亿美金，它叫耐克。奈特用耐克连接了无数体育运动爱好者的心，从普雷方丹到麦克乔丹，从老虎伍兹到第一次参加奥运会的中国体育健将们，鞋狗的心路历程，读来时而让人热血沸腾，时而令人潸然泪下，全书用一个词来概括--切肤！奈特很早就发现，信仰让人无法抵抗，他坚定地信仰，能创造一款让人们舒适地跑几公里的鞋子，会让这个世界变得更加美好。他把运动鞋的运动功能发展成了日常生活和时尚功能。简单的“诚实”在企业运作中起到了巨大的作用，也数次让企业化险为夷。
评分##有趣且诚实：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事发后下场如何的人...
