具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
评分##在禅者的初心中铃木俊隆云：在初学者看来可能性极多，而在大师眼中寥寥无几。不由想到师傅常与我说的--拳打千遍自化，手眼身法步，精神气力功。人一辈子，能做好一件事，便极不易，而大多数人，本源便没有做好一件事的能力。奈特用一辈子做好了一双鞋，这双鞋的品牌价值高达300多亿美金，它叫耐克。奈特用耐克连接了无数体育运动爱好者的心，从普雷方丹到麦克乔丹，从老虎伍兹到第一次参加奥运会的中国体育健将们，鞋狗的心路历程，读来时而让人热血沸腾，时而令人潸然泪下，全书用一个词来概括--切肤！奈特很早就发现，信仰让人无法抵抗，他坚定地信仰，能创造一款让人们舒适地跑几公里的鞋子，会让这个世界变得更加美好。他把运动鞋的运动功能发展成了日常生活和时尚功能。简单的“诚实”在企业运作中起到了巨大的作用，也数次让企业化险为夷。
评分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
评分##酣畅淋漓！不只是鞋，更是奋力拼搏、永不止步的精神——这种mission driven的文化，把团队每个人的才华和个性发挥到极致的用人智慧，一次次危机中的坚守和突破——作为一个几十年后听故事的人，数次热泪盈眶，激动不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
评分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
评分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
评分##酣畅淋漓！不只是鞋，更是奋力拼搏、永不止步的精神——这种mission driven的文化，把团队每个人的才华和个性发挥到极致的用人智慧，一次次危机中的坚守和突破——作为一个几十年后听故事的人，数次热泪盈眶，激动不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
评分##“Because I honestly wished I could do it all over again.”
评分##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
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