From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
##描述2012年後亞馬遜的一些大事:Alexa, Amazon Go, India, HQ2, 離婚… Bezos和S Team的的成功品質: 成功的欲望,工作狂,嚴厲甚至對人苛刻的沒有同理心。
評分##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡,每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織,講企業架構與產品線的雙嚮成長寫的還是很引人入勝// 後麵幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
評分##The making of Amazon empire.
評分##開頭的引言完美概括瞭亞馬遜以及貝索斯的矛盾:我一直覺得很奇怪,我們日常贊美的人的特質--善良,慷慨,開放,誠實,理解以及共情--都和人類係統的失敗相關聯。而那些我們討厭的特質--嚴厲,貪婪,占有欲,卑鄙,自大以及自我為中心--都和成功緊密相關。但往往,人們在贊美第一種特質的同時,卻欣賞第二種特質産生的結果。
評分##Very well written and a good read.
評分##兩周讀完,part 1像商業小說一樣好看:做Echo時最欠缺的是數據入口,後邊做Amazon Go接入人類行動數據抓取,阿裏一直努力想做社交app來獲取數據訓練AI,Amazon從産品角度實現瞭把用戶培養成AI的糧草。同樣是海量産品要解決用戶選擇糾結,馬雲是用直播來替實現用戶需要的推薦,Amazon是培養Alexa技術嚮實現;應對廉價、山寨用戶下沉的Wish,展現瞭跟阿裏應對拼多多完全不同的策略。logistics從兩天到一天,在大陸敗給阿裏、京東,但卻充分利用好敵人的優勢,硬是在內部做成瞭阿裏+京東+順豐+美團+everything。佩服作者,把世界上業務最復雜的公司寫的如此有清晰、有趣、耐讀,讀完重新認識瞭Amazon,也重新認識瞭阿裏巴巴。innovator到底需要什麼氛圍,難說清呢。
評分##很難再用這樣的文字來駕馭這麼一個複雜體瞭
評分##兩周讀完,part 1像商業小說一樣好看:做Echo時最欠缺的是數據入口,後邊做Amazon Go接入人類行動數據抓取,阿裏一直努力想做社交app來獲取數據訓練AI,Amazon從産品角度實現瞭把用戶培養成AI的糧草。同樣是海量産品要解決用戶選擇糾結,馬雲是用直播來替實現用戶需要的推薦,Amazon是培養Alexa技術嚮實現;應對廉價、山寨用戶下沉的Wish,展現瞭跟阿裏應對拼多多完全不同的策略。logistics從兩天到一天,在大陸敗給阿裏、京東,但卻充分利用好敵人的優勢,硬是在內部做成瞭阿裏+京東+順豐+美團+everything。佩服作者,把世界上業務最復雜的公司寫的如此有清晰、有趣、耐讀,讀完重新認識瞭Amazon,也重新認識瞭阿裏巴巴。innovator到底需要什麼氛圍,難說清呢。
評分##8/10. 沒啥深度但是八卦多,好看。需要注意的是這本書其實是作者前一本書的The Everything Store的續作,敘事是從2010年左右開始的。
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