具體描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用戶評價
##Second greatest entrepreneur of our generation.
評分##最大的感嘆就是，貝索斯太捨得砸錢瞭。第一季everything store給我的感覺是亞麻在那麼多錯誤中能成功全靠運氣好，這一季給我的感覺是亞麻的成功正是因為這些不斷試錯的過程。産品方麵，貝索斯的眼光是真的毒辣。後麵幾章有點弱。
評分##已讀中文版
評分前大半部寫得很詳實，把亞麻的幾個大成就梳理瞭一遍，從Alexa到Amazon Go，到AWS，到在印度的成就，亞麻真的是個神奇的不斷創新的公司。後麵開寫Bezos的婚變以及對新冠的應對，感覺寫得有些倉促瞭。R認為Brad Stone骨子裏是反亞麻的，通過這本書迎閤反壟斷的敘事。另外這本書還是我司八卦大全，看得很爽，很多人看完瞭我就去phonetool一下看看他們的employment history哈哈！很多事我都隻聽說過大概，結果在這本書裏知道瞭全貌，大大地滿足瞭我的八卦欲望！比如Amazon Studio的醜聞，HQ2的前後，以及Amazon Mexico老大殺妻，真是比電影還精彩。
評分##每章之間的關係比較鬆散，講瞭亞馬遜對新産品（如echo/Alexa)係統的創新，在一些國際市場的擴張故事如中國和印度市場的經驗和墨西哥的大幅擴張，貝索斯自己對華盛頓郵報的投資等等。挖掘瞭一些有爭議的話題 但是似乎沒有得到亞馬遜的支持所以話題隻是拋瞭齣來但沒有亞馬遜的解釋
評分##The making of Amazon empire.
評分##Very well written and a good read.
評分##腦殘粉。
評分##開頭的引言完美概括瞭亞馬遜以及貝索斯的矛盾：我一直覺得很奇怪，我們日常贊美的人的特質--善良，慷慨，開放，誠實，理解以及共情--都和人類係統的失敗相關聯。而那些我們討厭的特質--嚴厲，貪婪，占有欲，卑鄙，自大以及自我為中心--都和成功緊密相關。但往往，人們在贊美第一種特質的同時，卻欣賞第二種特質産生的結果。
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