From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
前大半部写得很详实,把亚麻的几个大成就梳理了一遍,从Alexa到Amazon Go,到AWS,到在印度的成就,亚麻真的是个神奇的不断创新的公司。后面开写Bezos的婚变以及对新冠的应对,感觉写得有些仓促了。R认为Brad Stone骨子里是反亚麻的,通过这本书迎合反垄断的叙事。另外这本书还是我司八卦大全,看得很爽,很多人看完了我就去phonetool一下看看他们的employment history哈哈!很多事我都只听说过大概,结果在这本书里知道了全貌,大大地满足了我的八卦欲望!比如Amazon Studio的丑闻,HQ2的前后,以及Amazon Mexico老大杀妻,真是比电影还精彩。
评分##零零碎碎才听完,不是很喜欢,主要是因为大部分的章节都试图兼顾商业逻辑和诸多涉事人的生平八卦,结果反而挺distracting的,而读完我作为读者觉得这两个目标都没有达到。
评分##脑残粉。
评分##精彩好看????
评分##The making of Amazon empire.
评分##亚马逊的快速发展和其在很多方面成为一个不受欢迎的工作场所并不冲突。我更喜欢这本书关于贝佐斯厌恶工会,拒绝给与员工巨大的薪酬回报,避免稳步增加股权激励,收购WaPo后冻结养老金计划,削减长期员工的退休福利,艰难的劳工谈判这些记录。当旧法律不再适用于科技巨头,监管的连续性无法对创新的实验性迅速响应,亚马逊和贝佐斯建立的个人王国捆绑世界政治经济不可避免。
评分##零零碎碎才听完,不是很喜欢,主要是因为大部分的章节都试图兼顾商业逻辑和诸多涉事人的生平八卦,结果反而挺distracting的,而读完我作为读者觉得这两个目标都没有达到。
评分##每章之间的关系比较松散,讲了亚马逊对新产品(如echo/Alexa)系统的创新,在一些国际市场的扩张故事如中国和印度市场的经验和墨西哥的大幅扩张,贝索斯自己对华盛顿邮报的投资等等。挖掘了一些有争议的话题 但是似乎没有得到亚马逊的支持所以话题只是抛了出来但没有亚马逊的解释
评分##已读中文版
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