具体描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用户评价
##零零碎碎才听完，不是很喜欢，主要是因为大部分的章节都试图兼顾商业逻辑和诸多涉事人的生平八卦，结果反而挺distracting的，而读完我作为读者觉得这两个目标都没有达到。
评分##The founding history of Amazon is in the first half book, and the milestones and timelines are clear and perceivable from outsiders.Firestone, Amazon go and Alexa, blue origin and the latest challenge COVID-19 protest, the latter half is about bezoar himself. Just love the book, and how it depicted the story from solely third party angle.
评分##Very well written and a good read.
评分##开头的引言完美概括了亚马逊以及贝索斯的矛盾：我一直觉得很奇怪，我们日常赞美的人的特质--善良，慷慨，开放，诚实，理解以及共情--都和人类系统的失败相关联。而那些我们讨厌的特质--严厉，贪婪，占有欲，卑鄙，自大以及自我为中心--都和成功紧密相关。但往往，人们在赞美第一种特质的同时，却欣赏第二种特质产生的结果。
评分##Very well written and a good read.
评分##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡，每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織，講企業架構與產品線的雙向成長寫的還是很引人入勝// 後面幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
评分##8/10. 没啥深度但是八卦多，好看。需要注意的是这本书其实是作者前一本书的The Everything Store的续作，叙事是从2010年左右开始的。
评分前大半部写得很详实，把亚麻的几个大成就梳理了一遍，从Alexa到Amazon Go，到AWS，到在印度的成就，亚麻真的是个神奇的不断创新的公司。后面开写Bezos的婚变以及对新冠的应对，感觉写得有些仓促了。R认为Brad Stone骨子里是反亚麻的，通过这本书迎合反垄断的叙事。另外这本书还是我司八卦大全，看得很爽，很多人看完了我就去phonetool一下看看他们的employment history哈哈！很多事我都只听说过大概，结果在这本书里知道了全貌，大大地满足了我的八卦欲望！比如Amazon Studio的丑闻，HQ2的前后，以及Amazon Mexico老大杀妻，真是比电影还精彩。
评分##The making of Amazon empire.
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