具体描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用户评价
##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡，每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織，講企業架構與產品線的雙向成長寫的還是很引人入勝// 後面幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
评分##每章之间的关系比较松散，讲了亚马逊对新产品（如echo/Alexa)系统的创新，在一些国际市场的扩张故事如中国和印度市场的经验和墨西哥的大幅扩张，贝索斯自己对华盛顿邮报的投资等等。挖掘了一些有争议的话题 但是似乎没有得到亚马逊的支持所以话题只是抛了出来但没有亚马逊的解释
评分##亚马逊的快速发展和其在很多方面成为一个不受欢迎的工作场所并不冲突。我更喜欢这本书关于贝佐斯厌恶工会，拒绝给与员工巨大的薪酬回报，避免稳步增加股权激励，收购WaPo后冻结养老金计划，削减长期员工的退休福利，艰难的劳工谈判这些记录。当旧法律不再适用于科技巨头，监管的连续性无法对创新的实验性迅速响应，亚马逊和贝佐斯建立的个人王国捆绑世界政治经济不可避免。
评分##零零碎碎才听完，不是很喜欢，主要是因为大部分的章节都试图兼顾商业逻辑和诸多涉事人的生平八卦，结果反而挺distracting的，而读完我作为读者觉得这两个目标都没有达到。
评分##写的太琐碎了，各种大小事情写了一箩筐，反而分不清主次了。
评分##一部客观的亚马逊&世界首富成长史。
评分##两周读完，part 1像商业小说一样好看：做Echo时最欠缺的是数据入口，后边做Amazon Go接入人类行动数据抓取，阿里一直努力想做社交app来获取数据训练AI，Amazon从产品角度实现了把用户培养成AI的粮草。同样是海量产品要解决用户选择纠结，马云是用直播来替实现用户需要的推荐，Amazon是培养Alexa技术向实现；应对廉价、山寨用户下沉的Wish，展现了跟阿里应对拼多多完全不同的策略。logistics从两天到一天，在大陆败给阿里、京东，但却充分利用好敌人的优势，硬是在内部做成了阿里+京东+顺丰+美团+everything。佩服作者，把世界上业务最复杂的公司写的如此有清晰、有趣、耐读，读完重新认识了Amazon，也重新认识了阿里巴巴。innovator到底需要什么氛围，难说清呢。
评分##最大的感叹就是，贝索斯太舍得砸钱了。第一季everything store给我的感觉是亚麻在那么多错误中能成功全靠运气好，这一季给我的感觉是亚麻的成功正是因为这些不断试错的过程。产品方面，贝索斯的眼光是真的毒辣。后面几章有点弱。
评分##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡，每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織，講企業架構與產品線的雙向成長寫的還是很引人入勝// 後面幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
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