具體描述
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.
Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
用戶評價
##一個很實用的框架，寫ppt組織討論都可以藉用。
評分##比business model generation好太多。詳細介紹瞭從想法到商業模式驗證的各個階段和具體方法
評分##This book presents in a graphic and simple way the analytical approach to value seeking that can be used in business planning. ????????It features a lot of personalized design and graphics that make it easy to learn a lot about the business and leave a lasting impression on the reader.????????????????
評分##作為一套工具還是很實用的。
評分##眼睛：我會瞭. 腦子：講的啥. 非常需要商業實踐的一本書
評分就。。非常好！一切都通瞭！
評分##商業模式; 價值主張
評分##商業模式; 價值主張
評分就。。非常好！一切都通瞭！
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