具体描述
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.
用户评价
##理论讲的很好，工具部分也很好，和之前实践的以及理解到的没有偏差，以后要继续实践啊！
评分##似乎标记过这本了，归入基础入门类
评分##教科书，前半部分还可以。又读了一遍：5 principles，AT-ONE（Actor，touchpoint，offering，need，experience），tool box等。就是太啰嗦了
评分##就像书名说的，包含了basics, methods, cases. 从理念入手，清晰的呈现这个multidisciplinary 的学科的定义和理论基础。然后介绍了多种服务设计用到的methods,并透过案例的分析清晰的阐明了服务设计在实践中的具体操作方式，还有methods是怎么具体化的。
评分##教科书，前半部分还可以。又读了一遍：5 principles，AT-ONE（Actor，touchpoint，offering，need，experience），tool box等。就是太啰嗦了
评分##图文结合，如果能细细品味能学到不少！
评分##就像书名说的，包含了basics, methods, cases. 从理念入手，清晰的呈现这个multidisciplinary 的学科的定义和理论基础。然后介绍了多种服务设计用到的methods,并透过案例的分析清晰的阐明了服务设计在实践中的具体操作方式，还有methods是怎么具体化的。
评分##看的英文版。主要介绍方法和工具。 本科做服务设计项目时的入门书。
评分##设计学不多的好书
