具体描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用户评价
##还行吧。
评分##还行吧。
评分##very detailed, can execute step by step. However, not suitable for every situation
评分##standard
评分##和其他Oreilly的书一样，非常有道理，但一无是处。。。。
评分##可能更面相创业者吧，单纯做ux的话很多地方用不到。但是不能否认ux本身就是一个混杂了许多因素的东西
评分##对初学者有帮助的工具书，什么都有的大杂烩，不算老，案例to C为主。学到了be intraprenuerial和一些business model的框架。
评分##standard
评分##对初学者有帮助的工具书，什么都有的大杂烩，不算老，案例to C为主。学到了be intraprenuerial和一些business model的框架。
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