具體描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##非常好
評分##和其他Oreilly的書一樣，非常有道理，但一無是處。。。。
評分##對初學者有幫助的工具書，什麼都有的大雜燴，不算老，案例to C為主。學到瞭be intraprenuerial和一些business model的框架。
評分##可能更麵相創業者吧，單純做ux的話很多地方用不到。但是不能否認ux本身就是一個混雜瞭許多因素的東西
評分##沒想到新年第一本標記的是required reading。書裏框架過多，有時候看得我有點煩躁，但可能不失為輔助工作的實用工具。
評分##一般般
評分##沒想到新年第一本標記的是required reading。書裏框架過多，有時候看得我有點煩躁，但可能不失為輔助工作的實用工具。
評分##standard
評分##和其他Oreilly的書一樣，非常有道理，但一無是處。。。。
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