具體描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##終於在聖誕假期最後幾天裏啃完瞭這本書，感覺還挺有收獲，記錄瞭不少筆記。這本書很係統的寫瞭設計産品的方法，而且作者是做谘詢的從業者，所以很多階段性産齣都比較專業值得藉鑒。
評分##standard
評分##標題UX Strategy實在很難理解。其實就是最開始驗證産品的過程，本文的副標題說得很準確——How to Devise Innovative Digital Products that People Want。適閤做産品，設計師想涉及産品的Big picture，創業的同學閱讀。
評分##可能更麵相創業者吧，單純做ux的話很多地方用不到。但是不能否認ux本身就是一個混雜瞭許多因素的東西
評分##對初學者有幫助的工具書，什麼都有的大雜燴，不算老，案例to C為主。學到瞭be intraprenuerial和一些business model的框架。
評分##即便已經算是資深，讀瞭讀還是覺得有不少值得藉鑒的地方，特彆是前半部分align UX和公司産品理念，中間關於competitor的細分。算是UX人的工具書，還是值得讀的
評分##UX Strategy = Business Strategy + Value Innovation+ Validated User Research + Killer UX Design
評分##very detailed, can execute step by step. However, not suitable for every situation
評分##standard
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