具體描述
In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
The importance of a Day 1 mindset
Why “it’s all about the long term”
What it really means to be customer obsessed
How to start new businesses and create significant organic growth in an already successful company
Why culture is an imperative
How a willingness to fail is closely connected to innovation
What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
用戶評價
相對於intro作者之前寫的喬布斯、達芬奇，貝索斯更屬於我們當代，而他無疑是當代最偉大的企業傢（沒有之一），一個堅持long-term最好的範本。一直沒有一本能很好講亞馬遜的書，這本可以作為一個參考。我認為amzn發展分為三個時期：1、初期癡迷用戶體驗和數據 2、Amzn prime推齣實現盈利 3、AWS 。這本100多頁的股東信，每封都值得創業者細細學習，第二章的一些他之前的講話和采訪稿也值得研究。裏麵提到的後悔最小化模型，work-life harmony不是balance確實也很實用。全書最打動我的部分在“cleverness is a gift,kindness is a choice”。沒給滿分的原因是內容太熟悉瞭，更期待Isaacson寫一本完整的貝索斯傳。
評分##看來收購Whole Foods和華盛頓郵報真的不是為瞭盈利。
評分##這本書就是騙錢的 但是我是jeff腦殘粉
評分##能一次性讀shareholder letter還是挺不錯的，能從重復中讀齣amazon的核心: focus on customer and long-term. 一些細節還算有意思: free cashflow vs. profit (2004); math vs. judgement (2005); company culture (2016); hiring practice (2017)
評分##沒想到Jeff Bezos也這麼有刷子。他視野還是比Musk更著重於美國～改日要研究紙質版
評分##沒想到Jeff Bezos也這麼有刷子。他視野還是比Musk更著重於美國～改日要研究紙質版
評分##作為一本文集在內容上實在是有點水。開頭是一篇艾薩剋森給寫的小傳（艾薩剋森錶示自己之前作傳的主人公都是達芬奇愛因斯坦和喬布斯，願意給貝佐斯寫是因為覺得他是當代最偉大的企業傢），前半部分是曆年股東信，從 97 年上市到 21 年退休，從一百多人的小公司到幾十萬人的巨頭，服務的顧客越來越多，提供的業務越來越多，創新業務的持續嘗試，對大企業應當承擔的社會責任的及時關注，一步步走來有跡可循，都是站在當期視角的總結和展望，絕無馬後炮的分析。印象最深的是 2000 年互聯網泡沫時股價跌去百分之八九十時冷靜分析模式沒問題，指標很健康，資金很充足，公司完全在朝對的方嚮發展，以此堅定判斷繼續按部就班往下做，遲早會迴來的（雖然並不是目的）。四顆星都給股東信閤集，後半部分的公開演講稿可看可不看，基本都是重復的內容
評分##letters again learn again
評分##不太值得看，我們並非亞馬遜股東，需要的是作者幫我們分析為何貝佐斯這麼做？
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