具体描述
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
用户评价
##熟悉的人
评分##书名挺有意思的，Instagram 明明就是靠滤镜起家的，整本书却没有使用滤镜来讲述整个发家史。
评分##Interesting read. The topic is definitely 90% of this book - writing and insight is mediocre. Very informative for me in terms of the process of putting together an app, a digital product in our age. Programming is just a part of it (and not the most important part by any measure).
评分##看到后面最心累的莫过于办公室政治。学会如何在扎克伯格的野心面前说不。
评分##合格的ins创业史。未看到fb任何伟大之处。
评分##【2020读书计划•081】Ins历程
评分##听了一半有声书，讲ins怎么起家又怎么被Facebook收购，怎么坚持不靠垃圾广告赚钱，书本身写得还不错。但是这本书太有时效性了，2022年的ins里面这么多广告这么多烦人的推荐，实在是很没有胃口读下去。建议在ins彻底凉了之后写本总结性的书。
评分##普通吧 流水账 不如Chaos Monkey
评分##熟悉的人
