具体描述
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
用户评价
身为ig重度用户，当看到这本书，第一个用户、员工、post、filter如何诞生时真的很激动。ig诞生首先是顺应了移动端的时代，投资者无数次提到这是第一个特意为手机端设计的产品。其次创始人品位好到不行，第一批用户也是twitter上审美品位好的设计师们，为产品定调。第三，从开始就有很多贵人的帮助（尤其是JackDorsey).印象很深的有当Bieber 团队去要pay的时候Kevin勇敢拒绝。twitter和fb之间选了fb的原因，主要是fb给Kevin更多的自由空间发展（一开始）以及fb拥有一流工程师团队，之后跟fb之间的博弈其实是零和游戏。ps:这本书很好的解释了为什么会有抖音，以及，去哪找一个依然真情的Jack Dorsey啊！！
评分##昨天看新闻Facebook宣布未来将拿出10亿补贴挖tiktok的大V，Kevin Systrom当年最有眼光的决策是拒绝给traffic付费，面对post就让服务器崩溃的巨型流量Justin Bieber也不妥协。如今social media已经成为一个完整的产业，不仅仅是映射文化，还影响、改变文化，Systrom那套已经不再适用产业化后的IG。1、IG是“community”概念的创始人，此书对“community”的完整叙述有调查记者般的洞察；2、Facebook支持IG独立运营，有Systrom的帮助才敲定收购头铁的WhatsApp；3、算法重新分配feed、stories，Facebook做不到的IG做到了，微信朋友圈三天可见也实现了同样的效果。4、应对bully方法上最优的是知乎
评分##Ins 给我的感觉一直是产品定位很请清晰，execution很高，内容推荐的算法也很好；UI的细节上，双击喜欢以及广告延迟highlight C2A button的小心思都觉得娴熟流畅；原来Ins也算是生在一个白富美的家庭，只是后面落户到了一个强势的婆家，保持独立真是坎坎坷坷。
评分##tbh不太喜欢现在时间线上强行suggested posts（影响信息流摄入）。以前能在explore看到朋友点赞的照片，现在这个feature好像弱化了？（遗憾，八卦才是sns的真谛诶
评分##合格的ins创业史。未看到fb任何伟大之处。
评分##第一次用insta是因为那个惊艳的宝丽来icon，发展到今天真的厉害，初期有Kevin 的文艺坚持和精选内容定了调。故事从被收购以后就精彩起来，他们居然直接承认stories是抄的，还有和fb的权力制衡。我现在好像可以不用执着要进ig team了，family of apps都一样。
评分##Interesting but a bit outdated
评分##熟悉的人
评分##看到后面最心累的莫过于办公室政治。学会如何在扎克伯格的野心面前说不。
