具体描述
In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
The importance of a Day 1 mindset
Why “it’s all about the long term”
What it really means to be customer obsessed
How to start new businesses and create significant organic growth in an already successful company
Why culture is an imperative
How a willingness to fail is closely connected to innovation
What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
用户评价
##作为一本文集在内容上实在是有点水。开头是一篇艾萨克森给写的小传（艾萨克森表示自己之前作传的主人公都是达芬奇爱因斯坦和乔布斯，愿意给贝佐斯写是因为觉得他是当代最伟大的企业家），前半部分是历年股东信，从 97 年上市到 21 年退休，从一百多人的小公司到几十万人的巨头，服务的顾客越来越多，提供的业务越来越多，创新业务的持续尝试，对大企业应当承担的社会责任的及时关注，一步步走来有迹可循，都是站在当期视角的总结和展望，绝无马后炮的分析。印象最深的是 2000 年互联网泡沫时股价跌去百分之八九十时冷静分析模式没问题，指标很健康，资金很充足，公司完全在朝对的方向发展，以此坚定判断继续按部就班往下做，迟早会回来的（虽然并不是目的）。四颗星都给股东信合集，后半部分的公开演讲稿可看可不看，基本都是重复的内容
评分##不太值得看，我們並非亞馬遜股東，需要的是作者幫我們分析為何貝佐斯這麼做？
评分##听Jeff Bezos自己诠释leadership principal
评分 评分##No 29 of 2021 。贝索斯自从亚马逊创立以来的每年致股东信的合集，以及一些个人生活经历和其他场合的演讲。 我虽然仍然想不通贝索斯个人生活上的选择，但是作为企业家的贝索斯确实是让人敬畏的，狠人才能走出一条没有人走过的路，并且在别人都质疑的时候能够继续坚定不放弃心中的灯塔。 尤其是刚创立前几年的股东信太值得反复阅读了，如何找到自己认为有价值的长期利益，如何坚持不懈的提高标准并不断改善，如何发现新业务，如何提高内部组织效率和人才管理等等。这才是牛人值得我们学习的地方。
评分 评分##没想到Jeff Bezos也这么有刷子。他视野还是比Musk更着重于美国～改日要研究纸质版
评分##letters again learn again
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