具體描述
From Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events
In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behaviorâ€"what he calls "narrative economics"â€"has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
Spread through the public in the form of popular stories, ideas can go viral and move marketsâ€"whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like theseâ€"transmitted by word of mouth, by the news media, and increasingly by social mediaâ€"drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.
The stories people tellâ€"about economic confidence or panic, housing booms, the American dream, or Bitcoinâ€"affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. The result may be Robert Shiller's most important book to date.
用戶評價
##1.作者開創瞭 ”Narrative Economics“ 這個門類的研究，可以大膽推測，在假以時日，作者可能因這個主題再拿一個諾貝爾奬。 2.本書偏學術的書寫方式，顯然經過作者多年細心的研究，且涉及經濟曆史、社會心理、精神學、病毒等學科的旁徵博引，值得作為經典書經常翻看。 3.缺陷是：1.本書以美國的、1900年至今的曆次經濟衰退為主要研究對象，缺乏全球範圍的洞察，與中國的社會、經濟情況相差很大；2.本書僅作”開山之作“，還沒有形成理論體係，和具體成型的論斷。老爺子已經76歲瞭，希望他能完成這個工作！
評分##想法其實挺簡單，在傳統經濟理論中加入行為學因素。是個應景的理論，因為隨著科技發展，消息的傳播越來越快。一句話概括全書: thought viruses are responsible for many of the changes we observe in economic activities, and it's gonna come again, again and again. 這本書寫得不咋的，但充分激發瞭我學習病理學等自然科學的熱情。感覺未來傳統學科的第二春也隻能來自跨學科交融的突變(mutation)瞭。以及，得流量者得天下啊。
評分##這本書主要討論曆史上一些經典的narrative對經濟的影響，比如the Great Depression, Real Estate Bubble, the Golden Standard, Bitcoin 等等，Robert Shiller還闡述瞭他對narrative特點的理解。確實給讀者對理解經濟行為産生的原因增加瞭一個很重要的維度。
評分##Good stories go viral and have always affected the economy; 9 perennial economic narratives; toolkits from many different fields: epidemiology, neuroscience, sociology, history…
評分##Who to deeply understand behavioral & psychological economics #getAbstract
評分##經濟現象的社會心理學
評分##速讀看大方嚮，ngram造福人類；感覺也很適閤精讀，把提到的幾個經典敘事裏的案例逐個深入瞭解一下。最後一章展示的研究方嚮/地圖（畫的大餅）甚至讓人有些熱血沸騰蠢蠢欲動
評分##good stories badly assembled together
評分從傳染病學和心理學的角度去分析narrative對於經濟的影響，其中提到的傳染病學理論去研究新聞（narrative）在公眾裏的傳播、變異和影響，非常貼切。裏麵提到的幾個perennial narrative（反復齣現的narrative）可以理解為幾種反復齣現不斷變異的病毒，每次得到閤適的土壤就會捲土重來。這對於券商宏觀分析師來說其實是很有用的，希望有一天可以用微博熱搜或者微信公眾號文章閱讀齣一個"最受關注的narrative指數"
