基本信息

書名：中國旅遊景區管理模式研究(英文版)

定價：41.00元

作者：鄒統釺,王嚮寜

齣版社：旅遊教育齣版社

齣版日期：2011-09-01

ISBN：9787563722389

字數：

頁碼：294

版次：1

裝幀：平裝

開本：16開

商品重量：0.4kg

編輯推薦

　　《戰爭與革命中的西南聯大》實際上，西南聯大真正的曆史（THEHISTORY）是無法用文字書寫的，而我能與諸位分享的隻是這樣一部西南聯大史（ahistory）。在聯大先賢蔡元培先生提倡的兼容並蓄之風的指引下，我期望中國朋友能藉鑒聯大豐富的經驗與智慧為他們國傢的高等教育揚帆導航。

內容提要

《戰爭與革命中的西南聯大》由美國的易社強（JohIsrael）教授傾二十年之力寫就，視角獨樹一幟。
　　全書主體共有四部分，並有導言和結語。生動敘述瞭聯大到昆明之前的經曆，勾畫瞭聯大與雲南社會以及當時之間的關係，對西南聯大自身的曆史、傳統和精神淵源進行探討，淋灕盡緻地描摹瞭聯大教師的風采，詳細生動地再現瞭聯大在昆明時期的生活。史料紮實，分析精湛，人物躍然紙上。該書的齣版，勢必會令廣大讀者注目與著迷。

目錄

Chapter One Introduction
Chapter Two Fundamental Theories of Resource Economy and Experience Economy
SectioOne Resource Economy: Sustainability Outlook
SectioTwo Experience Economy: Tourism Experience Theory
SectioThree The EvolutioTheory of Tourist Attractions

Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions
SectioOne A CommoFeature of the Current Successful Modes Co-existence of Multi Sectors
SectioTwo Symbiosis Helping Form Compact Communities of Tourist Attractions
SectioThree Key Elements for a Successful Tourism Scenic Spot
SectioFour New Orientatioof Competition: the CompetitioBetweeNatural Environment and Social Environment

Chapter Four Heritage Management Model--The Preservatioand Development of Placeality
SectioOne Te of Heritage Tourist Attractions
SectioTwo Placeality--Core of Heritage Tourist Attractions Management
SectioThree The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity
SectioFour Comprehensive Techniques and Measures of Maintaining Placeality
SectioFive Placeality Interpretatioand Exhibition: Developing and Interpreting
SectioSix Directioof Placeability Transformation

Chapter Five Theater and Stage Model--Flow Experience
SectioOne A Desire Model of 'Four-two-three'
SectioTwo Tourist Attractions as Funstribe: I Show,Therefore I Am
SectioThree DesigPrinciples of Experience Tourism
SectioFour The Allocatioof Refreshing Activity: Extreme Sports as aExample
SectioFive Some Cases of Experience DesigiTourist Attractions

Chapter Six StandardizatioManagement--Green, Classificatioand DemonstratioManagement
SectioOne Ecolabel Management
SectioTwo Classified Management--AAAA Scenic Resort Standards
SectioThree DemonstratioManagement
Chapter SeveManagement System Reform
SectioOne Review of the Existing Management System
SectioTwo Challenges Faced by Existing Management Systems
SectioThree The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralizatioand Decentralization
SectioFour Review othe Alternative Project
SectioFive Proposals oManagement Reform of Heritage Resorts--the Theory of 'Centralizatioand Decentralization'

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