基本信息

书名：中国旅游景区管理模式研究(英文版)

定价：41.00元

作者：邹统钎,王向宁

出版社：旅游教育出版社

出版日期：2011-09-01

ISBN：9787563722389

字数：

页码：294

版次：1

装帧：平装

开本：16开

商品重量：0.4kg

编辑推荐

　　《战争与革命中的西南联大》实际上，西南联大真正的历史（THEHISTORY）是无法用文字书写的，而我能与诸位分享的只是这样一部西南联大史（ahistory）。在联大先贤蔡元培先生提倡的兼容并蓄之风的指引下，我期望中国朋友能借鉴联大丰富的经验与智慧为他们国家的高等教育扬帆导航。

内容提要

《战争与革命中的西南联大》由美国的易社强（JohIsrael）教授倾二十年之力写就，视角独树一帜。
　　全书主体共有四部分，并有导言和结语。生动叙述了联大到昆明之前的经历，勾画了联大与云南社会以及当时之间的关系，对西南联大自身的历史、传统和精神渊源进行探讨，淋漓尽致地描摹了联大教师的风采，详细生动地再现了联大在昆明时期的生活。史料扎实，分析精湛，人物跃然纸上。该书的出版，势必会令广大读者注目与着迷。

目录

Chapter One Introduction
Chapter Two Fundamental Theories of Resource Economy and Experience Economy
SectioOne Resource Economy: Sustainability Outlook
SectioTwo Experience Economy: Tourism Experience Theory
SectioThree The EvolutioTheory of Tourist Attractions

Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions
SectioOne A CommoFeature of the Current Successful Modes Co-existence of Multi Sectors
SectioTwo Symbiosis Helping Form Compact Communities of Tourist Attractions
SectioThree Key Elements for a Successful Tourism Scenic Spot
SectioFour New Orientatioof Competition: the CompetitioBetweeNatural Environment and Social Environment

Chapter Four Heritage Management Model--The Preservatioand Development of Placeality
SectioOne Te of Heritage Tourist Attractions
SectioTwo Placeality--Core of Heritage Tourist Attractions Management
SectioThree The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity
SectioFour Comprehensive Techniques and Measures of Maintaining Placeality
SectioFive Placeality Interpretatioand Exhibition: Developing and Interpreting
SectioSix Directioof Placeability Transformation

Chapter Five Theater and Stage Model--Flow Experience
SectioOne A Desire Model of 'Four-two-three'
SectioTwo Tourist Attractions as Funstribe: I Show,Therefore I Am
SectioThree DesigPrinciples of Experience Tourism
SectioFour The Allocatioof Refreshing Activity: Extreme Sports as aExample
SectioFive Some Cases of Experience DesigiTourist Attractions

Chapter Six StandardizatioManagement--Green, Classificatioand DemonstratioManagement
SectioOne Ecolabel Management
SectioTwo Classified Management--AAAA Scenic Resort Standards
SectioThree DemonstratioManagement
Chapter SeveManagement System Reform
SectioOne Review of the Existing Management System
SectioTwo Challenges Faced by Existing Management Systems
SectioThree The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralizatioand Decentralization
SectioFour Review othe Alternative Project
SectioFive Proposals oManagement Reform of Heritage Resorts--the Theory of 'Centralizatioand Decentralization'

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