具體描述
A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
用戶評價
##Seth這個人呢，很會寫marketing的書，他對於消費心理的洞察很有水平。這本書水分不小，建議快速瀏覽，case study倒是各個都很典型。
評分##Via Audible. 太泛泛而談瞭，點比較碎，比較適閤新手
評分##為什麼那麼多人推薦這本爛書.... 豆瓣廣播什麼時候能迴來.....
評分Marketer's calling is to earn trust from those who share the same worldview and make change happen. The core of marketing is to connect with people with empathy and deeply understand even the irrational forces behind their needs. Thus, marketers need to change their mindset from "to you" to "for you", which is the hardest part——easy said than done.
評分##墨跡
評分##注水當然也不能說是完全沒有，但我個人認為他對我mindset上的幫助很大
評分##12個小時看完瞭！迴歸初心的節奏！寫瞭一篇筆記記錄瞭一些論點！過段時間再迴看，希望思考會不一樣……
評分##有些很基本的理念性的東西在執行過程中常常就忘掉瞭。迴歸營銷本心，求同存異，創造價值。
評分##注水當然也不能說是完全沒有，但我個人認為他對我mindset上的幫助很大
