基本信息

书名:中国出境旅游发展年度报告2012(英文)

定价：150.00元

售价：102.0元,便宜48.0元,折扣68

作者:中国旅游研究院作

出版社：旅游教育出版社

出版日期：2012-09-01

ISBN：9787563723775

字数：

页码：

版次：1

装帧：平装

开本：16开

商品重量：0.359kg

编辑推荐

中国旅游研究院所著的《2012中国出境旅游发展研究报告(英文版)》着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展为，信息量为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，对于境内外旅游主管部门、相关旅游企业与研究机构均具有一定参考价值。

内容提要

中国旅游研究院所著的《2012中国出境旅游发展研究报告(英文版)》着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展为，信息量为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，对于境内外旅游主管部门、相关旅游企业与研究机构均具有一定参考价值。

目录

Introduction Overview of China Outbound Tourism Development in2011 1. Continuous Improvement of the Environments at Home and Abroad 1.1 Cotant development of China's economy as a major driver offast growing outbound tourism 1.2 Significance of China's outbound tourism to the worldtourism economy 1.3 Resources allocation by businesses to outbound tourismservices 1.4 Strengthened international co-operation 1.5 Improved tourism public services 2. The Establishment of the World's Number One Outbound TourismMarket 2.1 Fast growing outbound tourism 2.2 Increased advee balance of tourism service trade 2.3 Diveified outbound tourist destinatio 2.4 Potentials of regional outbound tourism 3. Diveified Coumption Motivatio 3.1 Total coumption spending driven by tourismrelated-shopping 3.2 Leisure resorts 3.3 In-depth and ,theme tourism products 3.4 Budget travels in demand 3.5 Declining coumer satisfaction 4. Industry Traformation and Upgrades Driven by the Market Growth 4.1 Traformation from a quantity-driven pattern to aquality-oriented approach 4.2 Growing regional travel whole-selle 4.3 Integration of retail and wholesale business by privatetravel operato 4.4 More open to the outside world 5. Influencing the World and Changing China 5.1 China's outbound tourism-a global economic growth pole 5.2 Enhancing incremental influence of China's tourismindustryChapter 1 Environmental Analysis of China Outbound Tourism Marketin 2011 Section I : Major Determinants of Outbound Tourism of China Section II : Identification of Key Drive and Selection ofAnalytical Models 2.1 External Determinants 2.2 Model Selection and its Rationale Section III: Economic Significance of Outbound Tourism in 2011 3.1 Growth of Economic Output and Per Capita Ine 3.2 Increased Purchasing Power Driven by the 'Yuan DevaluationDomestic and its Appreciation Abroad' ~ 3.3 High-Speed Rail Network Upgrades 3.4 Impact of Fluctuating Oil Prices 3.5 Significant Growth in Domestic Tourism 3.6 Oveeas Payment Platforms Expaion SectionIV : Political Environment 4.1 Betterment of the Diplomatic, Economic and PoliticalEnvironments 4.2 Eased Visa Restrictio 4.3 Significant Effects of the ECTA on the Growth in the Touto Taiwan, China Section V : Other Market Environment Features 5.1 Inteified Marketing Promotion by Destination Countries inChina 5.2 Greater Attention to the Travel Security 5.3 Improved Market Regulation and Mounting PressuresChapter 2 Market Structure and Coumption Characteristics of Chinaoutbound Tourism in 2011 Section I : Market Structure 1.1 Market Situation 1.2 Market Structure Section II : Overall Analysis 2.1 Variables in Outbound Tourists' Coumption 2.2 Demographic Characteristics of Chinese Mainiand OutboundTourists 2.3 Facto Affecting Outbound Tourist Coumption Decisio 2.4 Coumption Decision Characteristics of Outbound Tourists 2.5 Characteristics of Outbound Tourists Coumption Pattern 2.6 Future Coumption Intention of Outbound Tourists SectionIII: Market Segmentation 3.1 Analysis of Outbound Travel for Business Purpose 3.2 Analysis of Outbound Travel for Vacation SectionIV : Coumption Characteristics of Major Destinatio 4.1 Hong Kong SAR 4.2 Ma SAR 4.3 Taiwan, China 4.4 Japan 4.5 USA 4.6 Australia 4.7 South Africa Section V : Analysis of Outbound Tourists' Satisfaction 5.1 Statistical Analysis of Tourists' Satisfaction 5.2 Integral Satisfaction and Quality Perception IndexChapter 3 Operational Characteristics of China Outbound TourismIndustry in 2011 Section I : Fundamentals of Outbound Tourism Industrial Playe 1.1 Continuous development of the industry scale and playe'power 1.2 Open market boosts tourism development 1.3 International cooperation entered a new stage 1.4 The rise of regional wholesale in port cities Section II : Operating Situation of Outbound Tourism Industry 2.1 Online tourism and cross-industry cooperation 2.2 Online media: the new battle field 2.3 Market demand leads to industrial performance 2.4 The appreciation of RMB requires international cooperation Section III: Product development and innovation of major outboundtour operato 3.1 High-end, in-depth tourism products are rising sta 3.2 Customized travel service as a new themeChapter 4 The Characteristics of Regional Outbound TourismDevelopment Section ! : North China Market 1.1 Development of Outbound Tourism 1.2 Case Study--Beijing Section II : East China Market 2.1 Development of Outbound Tourism 2.2 Case Study--Shanghai SectionIII: South China Market 3.1 Development of Outbound Tourism 3.2 Case Study--Guangzhou SectionIV : Southwest China Market 4.1 Development of Outbound Tourism 4.2 Case Study--Chongqing 4.3 Case Study--Chengdu Section V : A Comparison of Five Typical Cities in OutboundMarket 5.1 Demographic Characteristics of Outbound Tourists 5.2 Facto Influencing Coumer Decision-making 5.3 Coumption Decision Characteristics of Outbound Tourists 5.4 Characteristics of Outbound Tourist Coumption PatterChapter 5 Development Trends and Remendatio for China'sOutbound Tourism in 2012 Section I : Development Trends for Outbound Tourism in 2012 1.1 Optimizing environment of outbound tourism development 1.2 Development of coumption patter promotes industrialupgrade 1.3 China's outbound tourism changes world tourism landscape Section II: Proposals for China's Outbound Tourism Development 2.1 Governmental authorities should make a systematicmechanism 2.2 Foreign destinatio should focus on service enhancement 2.3 Tourism corporatio should be prepared for changes

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