基本信息

书名:西方出版概要(西方编辑出版理论与实务(英文版)系列教材)

定价：33.00元

售价：22.4元,便宜10.6元,折扣67

作者:苏世军,张养志

出版社：中国人民大学出版社

出版日期：2012-09-01

ISBN：9787300155357

字数：

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版次：1

装帧：平装

开本：16开

商品重量：0.431kg

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苏世军、张养志主编的《西方出版概要》简要介绍英美等西方国家图书和杂志出版的现状和发展趋势，出版公司愈演愈烈的合并和吞并风潮，传统出版与数字出版之间的关系，传统阅读在新媒体冲击下的依然故我，网络书店对传统书店的威胁，出版产业的附加值概念，大中小型出版公司的运行模式及其各自的优势与劣势，英美出版教育对出版产业及其工作者的全部依托，21世纪出版产业所面临的机遇和挑战。

内容提要

苏世军、张养志主编的《西方出版概要》介绍英美等西方国家的出版现状和发展趋势、传统出版与数字出版之间的关系、新媒体对传统阅读的冲击、大中小型出版公司的运行模式等。《西方出版概要》编写的基本原则，在于突出西方出版教育与实践有机融为—体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。

目录

Part One West Publishing Industry in General Chapter 1 A Glimpse of the UK Publishing Industry Section A The UK Publishing Industry and its Top Ten Publishe Section B The Direct Value of the UK Publishing Industry Chapter 2 A Glimpse of the US Book and Magazine PublishingIndustry SectionA The US Book Publishing. Section B The US Magazine Publishing Chapter 3 US Publishing Giants, Borde' Bankruptcy, and the UKPublishing Added Value Section A Top Ten US Publishe and Borde' Bankruptcy Section 13 The Added Value of the UK Publishing Industry Chapter 4 Random House Inc, and Hachette's Environmental Policy Section A Random House Inc. and Its Publishe Section B Hachette UK's Environmental and Ethical PolicyIntroduction Chapter 5 The Coolidation and Structure of the PublishingIndustry Section A Coolidation in the Publishing Industry Section B Structure of the UK Publishing IndustryPart Two West Publishing Education Chapter 6 Graduate Programs in Publishing in the UK and the US Section A MA in Publishing in the UK Section B NYU MS in Publishing and Description of Its CoreCoues Chapter 7 Certificate and Undergraduate Programs in the US Section A Columbia Publishing Coue Section B New York Univercy Undergraduate Programs inPublishingPart Three Electronic Publishing and Future Trends Chapter 8 Electronic Publishing and Ways of Reading Section A Electronic Publishing Section B How We Read Now Chapter 9 Book Production and iPad Section A Print Isn't Dead--Finds Bowker's Book ProductionReport Section B iPad Goes Global Chapter 10 Future Trends, Challenges, and Opportunities Section A Yale Publishing Coue Participants Get a Look intothe Industry's Future Section B Challenges and Opportunities the UK PublishingIndustry FacesKey to Reading Compreheion Questio

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