Fiesta: Branding and Identity of Festivals，

《節日狂歡的視覺設計》

ISBN：9789887852742

出版社：Sandu三度

版别：英文版

分类：设计

作者：sandu

出版日期：2018

装帧：精装

【内容简介】

《节日狂欢的视觉设计》汇集全球知名音乐节、电影节、设计节、美食节、文化节及艺术节的视觉设计，其视觉形象及品牌策略涵盖了海报、网页、广告、手机应用、门票、手环、可收藏的应用系列（文化衫、书包、杯子）等多个方面。本书为平面设计师及品牌设计公司的节日设计项目提供灵感来源，无限激发创造力及想象力，是节日设计不可或缺的案头宝典。

Fiesta: Branding and Identity of Festivalsis a compilation of remarkable branding designs and campaigns for a variety ofrenowned music, cinema, design, gastronomy, culture, and art festivals fromaround the world. The identity and communication campaign strategies deployedby festivals encompass an endless array of design techniques, from graphicelements such as posters, web pages, advertisements, mobile apps, tickets, andwristbands to collectible items like T-shirts, bags, and cups. This volume willinspire and serve as a useful tool for graphic designers and branding agenciesthat seek to handle challenging and wide-ranging festival projects with thehighest degree of creativity and imagination.

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