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《星巴克：一切与咖啡无关（珍藏版）》讲述的是星巴克功勋卓著的前执行副总裁霍华德?毕哈畅谈星巴克“以人为本”的经营秘诀，星巴克创始人、董事会主席霍华德?舒尔茨亲笔作序！

内容简介

It's Not about the Coffee outlines a simple approach to success: focus on people over profits. It presents ten enduring principles that Howard Behar, who helped shape the Starbucks organization, has used in his own life and has practiced as a leader and in developing leadership at one of the most respected companies in the world.

Behar has stood for candor and the soul of the Starbucks culture. "People are not 'assets,'" he tells us, "they are human beings." It's Not about the Coffee brings Behar's energy, smarts, high expectations, and belief in people to fundamental leadership lessons we all need to practice as well as preach everyday.

Blending personal experiences and inside stories of turning points in the development of Starbucks' culture and business, each chapter in It's Not about the Coffee explores one principle and offers inspiring advice.

星巴克这个很多消费者耳熟能详的咖啡品牌创建于1971年。自1992年在纳斯达克成功上市以来，星巴克的经营一飞冲天，其销售额平均每年增长20％以上，利润平均增长率则达到30％。经过多年的发展，星巴克已从昔日西雅图一条小小的“美人鱼”进化到今天遍布全球50多个国家和地区，连锁店达到一万多家的“绿巨人”。星巴克的股价攀升了数十倍，收益之高超过了通用电气、百事可乐、可口可乐、微软以及IBM等大公司。今天，星巴克公司已成为全世界闻名的咖啡零售商、烘烤商及一流品牌的拥有者，它的扩张速度让《财富》、《福布斯》等世界顶级商业杂志津津乐道。
霍华德·毕哈于1989年加入星巴克，担任高级主管，这一年，星巴克只有28家门店。他历任星巴克销售部和运营部的执行副总裁、国际部总裁，以及星巴克北美区总裁。他为星巴克的发展作出了不可磨灭的贡献。在多年担任星巴克的高级主管期间，霍华德?毕哈帮助星巴克建立起它的企业文化，这种文化强调人的重要性远远超过利润。他培训过各个级别的数百名领导者，同时也帮助星巴克成长为世界级的知名品牌。现在毕哈将要同我们分享他的这些经历。

作者简介

Howard Behar joined Starbucks as a senior executive in 1989, when it had just twenty-eight stores. His positions have included executive vice president of sales and operations, president of Starbucks International, and president of Starbucks North America. He has also served on the company's board of directors since 1996.

Janet Goldstein is a publishing consultant who has worked with entrepreneurs, business leaders, and nonprofits.

霍华德•毕哈于1989年加入星巴克，担任高级主管，这一年，星巴克只有28家分店。他历任星巴克销售部和运营部的执行副总裁、国际部总裁，以及星巴克北美区总裁。而现在，星巴克连锁店达到了一万多家。可以说，他为星巴克的发展做出了不可磨灭的贡献。

精彩书评

"After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. While the book occasionally brings in examples from other companies, sharing anecdotes from Starbucks itself is Behar's strong suit. The most interesting sections involve stories behind products readers may know from their own visits to the coffee retailer. Thoughts behind the bottled Frappuccino product's launch or the "have it the way you like it" approach to beverage making are revealed. While revolutionary ideas are outnumbered by more standard good business practices, the voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills."
--Publishers Weekly

前言/序言

It's Not about the Coffee:Lessons on Putting People First from a Life at Starbucks一切与咖啡无关 [平装] 电子书 下载 mobi epub pdf txt

评分☆☆☆☆☆

老板让我帮忙买，就给自己也多买了一本，名人的成功经历总是可以让人学到一些东西的。希望能对人生有所帮助吧！

评分☆☆☆☆☆

一般吧，不算咖啡书籍，算管理类

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可以的锻炼下英文，适合闲暇的时候读

评分☆☆☆☆☆

我拿到的同等厚度中最轻的书，是一本原版英文书。

评分☆☆☆☆☆

不错，再帮朋友买一本了

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通俗易懂，值得一读，大小合适携带

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非常满意非常满意非常满意

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怀书窃喜，疑人不如自省，盗亦有道，版权问题信誉问题没有。

评分☆☆☆☆☆

纸质一般，内容应该值得看

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