Amazon Unbound

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Brad Stone
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Simon & Schuster 2021-5-11 9781982132613

具体描述

Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.

From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.

Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.

Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

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##贝佐斯传——布拉德·斯通 第1章 最高产品经理 手机项目解散后,许多没有立即被谷歌和苹果收留的工程师,公司给了他们几周时间在亚马逊找新工作。有些去了多普勒,有些去了新的热门产品项目Fire TV。最重要的是,贝佐斯没有惩罚伊恩·弗里德和其他Fire Phone产品经理,而是在亚...  

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##开头的引言完美概括了亚马逊以及贝索斯的矛盾:我一直觉得很奇怪,我们日常赞美的人的特质--善良,慷慨,开放,诚实,理解以及共情--都和人类系统的失败相关联。而那些我们讨厌的特质--严厉,贪婪,占有欲,卑鄙,自大以及自我为中心--都和成功紧密相关。但往往,人们在赞美第一种特质的同时,却欣赏第二种特质产生的结果。

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##没有看完,两次启动,都放弃了。翻译有问题,内容也不是想要的东西,极具个性的老板,以及以盈利为目的的打拼,不知道是增加了难度,还是降低了难度。 启发还是有的,人们喜欢物美价廉,大数据给了市场竞争下,技术指导。创新的困难的,但是必须的,想市场调研青春是不现实的,...  

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