具体描述
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.
Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
用户评价
真的蛮好看的，对于过往ABC、迪士尼、皮克斯和漫威的大事件都有一手论述。不过CEO先生很擅长用corporate language，把以前经历过的矛盾、权力斗争都软化了，对公开骂过他的人也都彬彬有礼，读的时候要参照一下当时的真实新闻。
评分##An honest decent and inspiring account of an entertainment business CEO.
评分##很少大佬的自传可以如此真诚和谦虚，不掩饰自己的错误，也不强行给人生路径的选择加上后验的解释，向平庸的惰性宣战，对顶峰的自大警惕，低谷仍保有乐观与善良，一以贯之的同理心和正直，是我喜欢的充满生命力的leadership风格了，bob和乔布斯的友谊也令人动容
评分##很少大佬的自传可以如此真诚和谦虚，不掩饰自己的错误，也不强行给人生路径的选择加上后验的解释，向平庸的惰性宣战，对顶峰的自大警惕，低谷仍保有乐观与善良，一以贯之的同理心和正直，是我喜欢的充满生命力的leadership风格了，bob和乔布斯的友谊也令人动容
评分##非常值得读的Disney CEO的自传。说是传记，其实作者还是想通过自己的职业生涯来表达对管理者的理解，反正我看完了很想买Disney的股票，可惜人家2021年要退休了。另外，成功者真的很擅长找到关键点，哪怕是一个巨复杂的事情，也可以找到突破的最重要三个点。比如作者为Disney找到的三个最重要的事情是：优质的内容，持续的科技投入，全球化扩张。（当然，也有可能是后面成功之后再总结的）这种聚焦很能帮助人在各种选择中找到方向。
评分##Pete是神，Bob只能说是一个长得不赖的高级打工仔。全书略啰嗦，没有太多新闻之外的内容，感觉更像是为Disney direct-to-consumer new strategy的文宣。
评分##不好意思差评。但是真的boring AF。佩服所有打好评的人。de gustibus non est disputandum. 看出趣味的人请启蒙我，哪里有意思了。（they need a better ghost writer
评分##很能感受到美国精英养成体系的传记。一本书里的语言很难概括一个如迪斯尼这样的企业CEO的成长史，其中的任何一步，都来自于超出凡人的努力和各方面的品质。感触比较深的包括： 平衡点是需要小心拿捏的事，比如要求团队拿出成绩和避免给他们灌输对于失败的恐惧之间。比如内心的真诚友善与职业上的争强好胜。比如适度的微观管理和给与团队信任。 对于工作，拼命创新和追求完美极致更是思维模式。 作者在和董事会争取CEO职位的时候曾说过自己的战略目标在于创造高质量的品牌内容，加强科技因素，和扩展全球用户。在职时收购皮克斯，漫威，卢卡斯到后来的福克斯，的确恪守了当初的承诺。
评分##书和人和公司都太牛了，好像看了一部跌宕起伏的电影。
