Who are these companies, and why write about them?
2. Amazon
How Amazon became the most disruptive firm in the largest company
3. Apple
Tech goes luxury
4. Facebook
Love is key to longevity - and great advertising
5. Google
Our modern-day god
6. Lie to Me
The Four and funny business
7. Business and the Body
All businesses appeal to one of three organs
8. The T Algorithm
What it takes to get to a trillion
9. The Fifth Horseman
Who will be next?
10. The Four and You
Follow your talent, not your passion
11. Yes, and Now What?
Where are the Four taking us?
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具體描述
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
用戶評價
##四大巨頭的成功，很大是歸功於把握瞭某種人性的弱點……人性有很多弱點，這麼說我們是不是還有機會♪( ´θ｀)ノ
評分They are just bad, yada yada. middle age white male hatin'. Huge ego, old info, evil Bezos
評分##對Apple, Facebook和Google的解讀特彆有創造力和啓發性：god, love&knowldge 作為人類永恒的追求反映在這些巨頭的基因中。
評分##"You will never see the Four the same again." True, interesting insights, Amazon=hunter/gatherer instinct, Apple=Luxury, Facebook=love/social instinct, Google=modern God. Same with BAT in China. Also very good career advice in the "the Four and You" chapter for young people to stay relevant in this rapidly-changing world.
評分##I especially like the chapter giving advice to young people. The AI chapter could have better arguments but it hits the point.
評分##Some obsolete conservative tech amateur tempting to explain FAAG, a great reading for sarcastic hillbillies. A book full of tabloid gossips and bad jokes. Missed most, if not all core business strategy to these companies. What a waste of time!
評分##Some obsolete conservative tech amateur tempting to explain FAAG, a great reading for sarcastic hillbillies. A book full of tabloid gossips and bad jokes. Missed most, if not all core business strategy to these companies. What a waste of time!
評分##有幾個車庫少年在變成互聯網巨頭後，還能保持單純的初心？估計這是不可能的吧！互聯網創業怎麼看都不是美麗的童話，不管你是跨領域製霸的成功者，還是沒活過繈褓期的小蝦米。
評分##視頻比書有趣
