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在世人眼裏,巴菲特是一代投資大師,可是迄今為止,他沒有寫過也不打算寫任何一本書。幾乎全球的價值投資者每年都會關注伯剋希爾-哈撒韋公司的年報,因為這個裏麵就有他寫給股東們的一封信,這封信總結一年的得失,其中不免有新的觀點和看法。
這封信是世界投資經理人的必讀物,其影響何其巨大。 內容簡介
Millions of people download Warren Buffett's shareholder letters, searching for tips from the world's greatest investor. Many miss the best part of his letter: his principles. It is their loss. Following these principles, Buffett has turned Berkshire Hathaway, a struggling textile manufacturer, into one of the most respected companies in the world. Early investors have become billionaires. This essential guide to Buffett's shareholder letters highlights what the pundits aren’t telling you and what you can learn about building long-lasting wealth.
Warren Buffett is one of the most successful investors in history. His annual letters to Berkshire Hathaway shareholders have attained legendary status among Wall Street and Main Street investors. Each informative and entertaining letter offers lessons about life, business, and the art of investing that are essential to creating long-lasting wealth. They are based on Buffett's dogged pursuit of the Golden Rule of ownermanager partnership: Treat shareholders the way you would want to be treated—if you were in their place.
In Buffett's Bites, L. J. Rittenhouse, CEO candor expert and former Wall Street banker, serves up an in-depth look at Buffett’s 2008 shareholder letter, highlighting 25 tantalizing nuggets of wisdom. These "bites" afford an inside look at Buffett's unconventional ways that have created Berkshire Hathaway's unrivaled success.
With unflinching honesty and insight, the "Oracle of Omaha" talks candidly about today’s turbulent market: what makes a company worth investing in; why you shouldn't panic when experts insist "the sky is falling"; when to re-evaluate your portfolio; and how to invest safely and wisely for the long haul.
Each savory bite is enhanced with practical information and a timeless moral that can be applied to your own wealth-building strategies. 作者簡介
L. J. Rittenhouse is president of Rittenhouse Rankings Inc., an investor relations company that advises managements on building programs that promote candor, accelerate execution and strengthen financial valuation. Her firm publishes the annual Rittenhouse Rankings CEO SurveyTM, the world's only benchmark that measures CEO Candor and correlates these rankings with financial performance, an essential corporate service.
Warren Buffett, Jack Bogle and other executives have recognized Rittenhouse's unique contributions to focus the corporate sector on the strategic value of straight talk, common sense and a fierce dedication to basic economic and accounting principles.
Rittenhouse is the author of Buffett's Bites and Do Business with People You Can Tru$t, both featured selections at the Berkshire Hathaway annual shareholder meeting. She has an MBA from Columbia University and is a founding member of the non-profit, Families with Children from China. 目錄
Preface
Introduction
The ABCs of CEO Shareholder Letters.
1 WhatAre Shareholder Letters and Who ReadsThem?
2 Why Read Shareholder Letters?
3 What Makes Berkshire Hathaway's Letters Different?
4 What Is the Berkshire Hathaway Report Card?
5 Is Warren Buffett a CEO or a CCAO?
6 Why Does BuffettTap-Dance to Work Every Day?
Bite-Sized Investor Truths
7 How to Spot Great Businesses Run by Great Managers
8 How to Become an Intelligent Investor
Principles-Based Capitalism for the Twenty-First Century
9 Fiduciary Genetics: The Berkshire Hathaway Owner's Manual
10 Warren Buffett and Galileo: Traditions of Heresy 前言/序言
《價值的堅守:深度解析本傑明·格雷厄姆的投資哲學與實踐》 導言:穿越迷霧,重拾價值之錨 在瞬息萬變的金融市場中,每一次泡沫的破裂和隨之而來的恐慌,都指嚮一個永恒的主題:投資的本質究竟是什麼?本書並非對某一特定時期的市場熱點進行追逐,亦非推崇短期投機之道。相反,它是一次對投資思想源頭的深刻迴溯,是對“價值投資”這一曆久彌新理念的係統性梳理和實踐指南。我們將聚焦於本傑明·格雷厄姆——這位被譽為“價值投資之父”的智者,深入探究他如何在動蕩的時代中,為全球投資者樹立起一座堅不可摧的理性燈塔。 第一部分:基石的構建——格雷厄姆的早期思想與市場背景 本書開篇,將帶領讀者迴到20世紀初的美國金融圖景。彼時,華爾街充斥著內幕交易、過度樂觀和技術分析的盛行,缺乏任何基於企業內在價值的審慎考量。在這樣的環境中,格雷厄姆如何捕捉到金融市場的結構性缺陷? 我們將詳細剖析格雷厄姆早期的著作與實踐,探討他如何從早期的“煙蒂股”策略逐步演化齣更加成熟和全麵的價值評估體係。這包括對曆史數據、宏觀經濟波動(如1929年大蕭條)的深刻反思,以及他如何從這些教訓中提煉齣風險控製和安全邊際的初步概念。 第二部分:安全邊際的藝術——《證券分析》的精髓重構 格雷厄姆最重要的貢獻,無疑是對“安全邊際”(Margin of Safety)的係統化闡述。本書將用大量的篇幅,以清晰、嚴謹的語言,解構《證券分析》中關於資産估值和企業財務健康度的核心原則。 我們不會僅僅停留在概念的介紹,而是深入到實務操作層麵: 1. 有形資産的估值: 詳細分析淨流動資産價值(Net Current Asset Value, NCAV)的計算方法及其局限性。探討在不同行業中,如何準確衡量企業的“清算價值”與“持續經營價值”。 2. 盈利能力的評估: 重點研究如何識彆被高估或被低估的“經調整的平均盈利能力”。這包括對一次性收益、非經常性支齣的剝離,以及對資本化租賃等復雜會計處理的辨析。 3. 債務結構與償付能力: 深入探討格雷厄姆對資産負債錶中負債的審慎態度,特彆是對或有負債和優先清償權的分析框架。 第三部分:投資者的心理防綫——直麵“市場先生”的謬誤 價值投資的實踐,其難度往往不在於計算,而在於人性。格雷厄姆深知,投資者的最大敵人往往是自己內心的貪婪與恐懼。本書的第三部分緻力於剖析他關於市場心理學的洞察。 我們將係統闡述“市場先生”(Mr. Market)這一經典比喻的深層含義。他不僅僅是一個報價者,更是投資者情緒波動的具象化體現。理解市場先生的非理性,是構建心理防禦體係的第一步。 波動性的重新定義: 探討格雷厄姆如何將市場價格的波動視為一種潛在的機會,而非必須規避的風險。 紀律性與獨立思考: 分析要求投資者保持獨立判斷,不受市場噪音乾擾的必要性。我們將探討如何在熊市中堅持買入,在牛市中保持剋製,這需要何種程度的心理韌性。 第四部分:從“煙蒂”到“企業擁有者”——投資理念的演進與超越 格雷厄姆的投資生涯經曆瞭兩個主要階段。本書將詳盡對比和分析這兩種策略的差異與聯係。 1. 防禦性投資者的標準: 聚焦於那些隻尋求最低風險和確定性迴報的投資者。這包括對P/E(市盈率)、P/B(市淨率)等指標的嚴格限製,以及對股息支付曆史的考量。 2. 成長性因素的納入: 探討格雷厄姆晚期開始關注的“適度成長”概念。雖然他始終將安全邊際置於首位,但他也認識到,一傢擁有持久競爭優勢、能夠穩定增長的企業,其內在價值會隨時間加速提升。這部分將為後續的“優秀企業”投資理論奠定基礎。 第五部分:實戰中的應用與現代金融環境的檢驗 盡管格雷厄姆的著作寫於半個多世紀前,但其核心原則在當代復雜的金融環境中依然適用。然而,我們也必須正視現代市場的變化。 無形資産的挑戰: 麵對互聯網、科技和生物製藥等輕資産行業,如何運用格雷厄姆的框架評估那些在傳統資産負債錶上體現不明顯的企業價值? 對指數基金的看法: 深入解讀格雷厄姆對“被動投資”和“主動選擇”的平衡觀點,以及他為普通投資者提齣的務實資産配置建議。 案例分析: 通過剖析特定曆史案例,展示如何應用格雷厄姆的估值方法,來識彆那些被市場暫時錯估的優質或被睏的上市公司。 結語:永恒的理性投資宣言 本書旨在為尋求長期、穩健財富增值的讀者提供一張清晰的路綫圖。它不是一本關於快速緻富的秘籍,而是一份關於如何在市場喧囂中保持清醒、恪守原則的宣言。通過對本傑明·格雷厄姆思想的深度挖掘,我們期望讀者能夠建立起一套獨立、審慎的投資決策係統,真正理解價值投資並非一種策略,而是一種穿越周期的思維模式。 堅守理性,敬畏價值,是每一位嚴肅投資者必須學會的第一課。