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用戶評價
##Ultimately,this book is important because it's not just about advertising ,it's also about how people think and behave at the sharp end of business - any business. —Foreword by Sir Alan Parker
評分##奇妙的是感覺每一句話單獨抽齣來都可以做貼在牆上的slogan 雖然整篇看有點乾
評分##Classic text books ever！terms such as building brands,big ideas,never “obsolescence”. The basic principles grounded from facetious metaphor.
評分乾貨還蠻多，不過大多也是老生常談，語言挺簡單，讀讀英文原版0.0是的，就怪自己遇到太晚~
評分##It tells you everything about Advertising !
評分##Ultimately,this book is important because it's not just about advertising ,it's also about how people think and behave at the sharp end of business - any business. —Foreword by Sir Alan Parker
評分##很好~
評分##好崇拜你！！
評分##實際上讀的是ISBN為0689102151的版本
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