具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
评分##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
评分##加点例子的话就五星好评了
评分##短小精炼；知易行难。
评分##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了
评分##短小精干
评分##加点例子的话就五星好评了
评分##短小精干
评分##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.
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