A Technique for Producing Ideas pdf epub mobi txt 電子書下載 2026

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James Young

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具體描述

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

用戶評價

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##Very candid and inspiring

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##作為一本書實在是糊弄人。。。。。。

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##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.

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##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭

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##不可思議閱讀的整個過程感覺

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##作者在廣告領域工作多年，講的方法很實用

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##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭

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##Simple and practical. Easy to read with insightful thoughts

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讀的是2013版，花瞭7、8刀買瞭一本紙質的然後後悔瞭，薄薄28頁，雖然讀完覺得佐證瞭自己的一些想法，但是還是覺得貴瞭……