具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##Simple and practical. Easy to read with insightful thoughts
評分##隻有空曠的18頁，非常簡短，可是還是覺得有點囉嗦。。5個步驟的創意生成的方法看樣子很不錯。
評分##加點例子的話就五星好評瞭
評分##Very candid and inspiring
評分##對於積纍specific knowledge和general knowledge的重要性和難度錶示太贊同瞭
評分##這也太酷瞭吧！http://bookre.org/reader?file=833700&pg=1
評分##Simple and practical. Easy to read with insightful thoughts
評分##作為一本書 實在是糊弄人。。。。。。
評分##learned nothing new but proved that I have been doing the right thing ;)
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