具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##Readable, true and practical.
評分##對於積纍specific knowledge和general knowledge的重要性和難度錶示太贊同瞭
評分##作為一本書 實在是糊弄人。。。。。。
評分##這也太酷瞭吧！http://bookre.org/reader?file=833700&pg=1
評分##短小精煉；知易行難。
評分##Very candid and inspiring
評分##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
評分##作為一本書 實在是糊弄人。。。。。。
評分##Neat writing, extremely pleasant reading experience
