Confessions of an Advertising Man

Confessions of an Advertising Man pdf epub mobi txt 电子书 下载 在线阅读 2026

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David Ogilvy
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##a lot information to take in. nice one.

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##mouth wartering

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##mouth wartering

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##Classic text books ever!terms such as building brands,big ideas,never “obsolescence”. The basic principles grounded from facetious metaphor.

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##Hhh观众智商其实很高所以请说人话

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##a lot information to take in. nice one.

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##Ultimately,this book is important because it's not just about advertising ,it's also about how people think and behave at the sharp end of business - any business. —Foreword by Sir Alan Parker

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干货还蛮多,不过大多也是老生常谈,语言挺简单,读读英文原版0.0是的,就怪自己遇到太晚~

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##奇妙的是感觉每一句话单独抽出来都可以做贴在墙上的slogan 虽然整篇看有点干