##a lot information to take in. nice one.
评分##mouth wartering
评分##mouth wartering
评分##Classic text books ever!terms such as building brands,big ideas,never “obsolescence”. The basic principles grounded from facetious metaphor.
评分##Hhh观众智商其实很高所以请说人话
评分##a lot information to take in. nice one.
评分##Ultimately,this book is important because it's not just about advertising ,it's also about how people think and behave at the sharp end of business - any business. —Foreword by Sir Alan Parker
评分干货还蛮多,不过大多也是老生常谈,语言挺简单,读读英文原版0.0是的,就怪自己遇到太晚~
评分##奇妙的是感觉每一句话单独抽出来都可以做贴在墙上的slogan 虽然整篇看有点干