发表于2025-04-04
Shoe Dog pdf epub mobi txt 电子书 下载
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
##很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特,假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍,心里有点被intimidated到。同样insecure的我读到这里会心一笑,紧接着又是一声叹息:“诶原来这缺乏安全感的毛病真是要伴随终身了啊!”但愿我能像Phill一样,借着这因为缺乏安全感而永远unsettling的心,一直追随所谓的calling。Don't stop.
评分 评分##最有意思的地方是对团队中那些misfits的描写,尤其是Johnson,让人想到硅谷里的Jared:作者如此残忍对待他,竟然还反以为傲,让我反感。好的方面来说,我也不住感慨有志同道合的伙伴一起创业,想必是最幸福的事。可故事有点失衡:有的细节絮絮叨叨,有的情节又一晃而过。此外,同样是优秀的年轻人,Penny就没机会创造自己的一片天,而是在家带孩子,让我有点唏嘘。最后,我对他absent father的形象耿耿于怀
评分 评分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
评分 评分##This book has everything! This book is everything! Gosh, I laughed and cried.
评分 评分刚入广告行业的时候,拼命地通过案例了解所有的名词,什么是Cosumer insight,什么是Proposition,什么是Slogan,特别是Slogan,每个企业主都想要那么一款“响亮的,大气的,朗朗上口的“slogan. 作为案例,学习了这句著名的“Just do it"。听上去很简单,也很响亮,不是吗?人人...
Shoe Dog pdf epub mobi txt 电子书 下载