One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
##看傳記感受他人的精神麵貌,彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分 評分##“Because I honestly wished I could do it all over again.”
評分 評分##作者:楊斌,清華大學副校長兼教務長,清華大學經濟管理學院教授、博導 從2006年起,每年的8月初,清華大學經濟管理學院、中歐國際工商學院和哈佛商學院聯閤舉辦的高層經理培訓項目(SEPC)都會在清華校園進行第一個模塊的學習。在頭兩天半的時間裏,這些來自全球各地、百戰歸...
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