This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
##工具書類型,101 methods-沒事是不會想著拿齣來翻閱的……
評分 評分 評分##還是在設計思維的課程中的reading list
評分 評分##第一遍的體驗太混沌瞭,但應該是值得迴看的書
評分##在Arts and Visual Center隨便翻閱到的書,感覺很像SRID的課程內容,各種Persona啊什麼的。纔發現大多數專業的內容都是如此淺顯易懂,而且比較虛,沒有什麼實質性的難度,全靠積纍而已。沒有耐心仔細看下去,畢竟時間有限而且自己又不做這個。
評分##clear step by step innovation methods
評分##也是一套方法“字典”工具書
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