具体描述
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
. Presents criteria for selecting the most appropriate metric for every case
. Takes a product and technology neutral approach
. Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
用户评价
##几个metrics其实挺有用的，算是入门书里很推荐的。
评分##入门的课本。讲的挺清楚。加一颗星因为上周四见到了Tullis本人。他们公司来Austin offsite。发现大家氛围看起来真好。
评分##To data scientists, the most relevant is chapter 2, but overall it covers a wide range of UX study from scratch. Some case studies seem to be outdated.
评分##读过中文版
评分##very practical
评分##very practical
评分##读过中文版
评分##重视可操作性，也包含一部分统计内容。适合零基础上手
评分##C4 C4 C6 C7
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