具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##雖然有點像 Jobs 的拜物教，但是作為純工程齣身的作者一個人要把 設計/算法/工程 三塊集閤在一起，還是很不容易的。開發瞭 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 實踐到瞭極緻
評分##意猶未盡，主觀上盼望未來齣現更多的關於這段曆史的記敘，無奈可能性止不住地隨時間流逝，然而初代 iPhone 畢竟是該放進人類文明博物館的物件。全書探討工作理念的篇幅要遠大於軼聞，由於保密隔離的關係，由經曆而生的視角也會有些局限，故而這不是本《研發錄》，而是《二三事》，目標讀者群也估摸著更多來自 creative industries。扯上《判斷力批判》和《物種起源》略冷。正篇收尾用最平實的語言寫齣瞭最紮心的電影式的情感張力，最簡單的詞句在試想中都難以翻譯成中文而達到那份相同的一絲悲涼。
評分##“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”
評分##軟件界的自然選擇
評分##軟件界的自然選擇
評分##這本書的作者是初代iPhone、iPad虛擬鍵盤程序的設計、開發人員，更早之前還為Mac開發瞭Safari。書中圍繞他所接觸的項目提齣概念，進行演示，通過演示收到反饋，從反饋中精進産品，再完成演示。這一套方法論印證瞭我之前半年所經曆，看到這些描述感覺很親切。
評分##關於Keyboard和Safari設計過程的描述挺不錯，兩種很不同的綫路。其他部分更多像是布道和大道理吧，聽多瞭可能會吃噎著；英文原版，中間關於橄欖球的一段理解起來有些難
評分##關於Keyboard和Safari設計過程的描述挺不錯，兩種很不同的綫路。其他部分更多像是布道和大道理吧，聽多瞭可能會吃噎著；英文原版，中間關於橄欖球的一段理解起來有些難
評分##參考
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