具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##稍微啰嗦了点
评分##软件界的自然选择
评分##老生常谈
评分##参考
评分##稍微啰嗦了点
评分##意犹未尽，主观上盼望未来出现更多的关于这段历史的记叙，无奈可能性止不住地随时间流逝，然而初代 iPhone 毕竟是该放进人类文明博物馆的物件。全书探讨工作理念的篇幅要远大于轶闻，由于保密隔离的关系，由经历而生的视角也会有些局限，故而这不是本《研发录》，而是《二三事》，目标读者群也估摸着更多来自 creative industries。扯上《判断力批判》和《物种起源》略冷。正篇收尾用最平实的语言写出了最扎心的电影式的情感张力，最简单的词句在试想中都难以翻译成中文而达到那份相同的一丝悲凉。
评分##这本书的作者是初代iPhone、iPad虚拟键盘程序的设计、开发人员，更早之前还为Mac开发了Safari。书中围绕他所接触的项目提出概念，进行演示，通过演示收到反馈，从反馈中精进产品，再完成演示。这一套方法论印证了我之前半年所经历，看到这些描述感觉很亲切。
评分##软件界的自然选择
评分##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
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