基本信息

書名：商務英語綜閤教程3(附光盤)/新時代商務英語專業係列教材

定價：42.00元

作者：陳敏,翁鳳翔,郭桂杭

齣版社：重慶大學齣版社

齣版日期：2017-11-01

ISBN：9787568906562

字數：

頁碼：217

版次：1

裝幀：平裝

開本：16開

商品重量：0.4kg

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內容提要

《商務英語綜閤教程3/新時代商務英語專業係列教材》共12個單元，主題涉及國際貿易、商品定價、品牌、産品創新、消費者行為、危機管理、人力資源管理、領導力、城市化、企業文化、工作文化、跨文化交際等經濟、商務、文化和管理方麵的內容。每單元由導入練習、課文A、詞匯錶、注釋、練習和課文B組成。課文A主要選自英語國傢重要刊物和書籍；詞匯錶列齣瞭課文中齣現的商務術語和重要詞匯；注釋側重於相關背景知識的介紹和較難概念與術語的解釋；練習則圍繞課文重點難點進行設計，包括對課文的理解和對重要詞匯、術語的基本運用，形式豐富多樣，能較好地檢測和鞏固所學知識。課文B選擇與課文A同一主題的文章，為延伸閱讀材料，主要由學生自主學習，旨在提供不同角度思考同一領域的問題，從而更加全麵而深刻地瞭解此商務方麵的知識，並激發學生對此領域進一步探討的熱情。
　　《商務英語綜閤教程3/新時代商務英語專業係列教材》適閤商務英語專業或英語專業（商務方嚮）大二學生使用，也可作為英語愛好者和從事國際商貿活動與商務管理的人士的參考教材。

目錄

Unit 1 Internationa Trade
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Free Trade Under Fire
Part Ⅲ Supplementary Reading
Text B MaiStreet Meets the Global Economy

Unit 2 Pricing
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Pricing New Products
Part Ⅲ Supplementary Reading
Text B How to Sell a Price Increase to Your Customers

Unit 3 Branding
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A The Power of Branding
Part Ⅲ Supplementary Reading
Text B What Great Brands Do

Unit 4 Products
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A A New-product Innovator
Part Ⅲ Supplementary Reading
Text B Product Life Cycle

Unit 5 Customer Behavior
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Situational Influence
Part Ⅲ Supplementary Reading
Text B What is Consumer Behavior

Unit 6 Corporate Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Southwest Airlines' Team Culture
Part Ⅲ Supplementary Reading
Text B Culture iSmall Businesses

Unit 7 Crisis Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement
Part Ⅲ Supplementary Reading
Text B VW Crisis Communicatioand Public Trust

Unit 8 Leadership
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Nap Rooms Gone Bad
Part Ⅲ Supplementary Reading
Text B Three Issues That Should Preoccupy Managers ithe Next 50 Years

Unit 9 Urbanization
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Mass UrbanizatioCould Lead to Unprecedented HumaCreativity——But Only if We Do It Right
Part Ⅲ Supplementary Reading
Text B Urbanization： Some are More Equal ThaOthers——China's Need for a New UrbanizatioPolicy Reaches a Critical Point

Unit 10 Work Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A AmazoOnly Perfected What AmericaWork Culture Created
Part Ⅲ Supplementary Reading
Text B The Happiness Machine

Unit 11 Cross-cultural Communication
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Factors Affecting Cross-cultural Business Communication
Part Ⅲ Supplementary Reading
Text B Diversity ithe Workplace and How to Aid Intercultural CommunicatioWork-place Diversity

Unit 12 HumaResources Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Did HR． Cause the Downfall of Enron
Part Ⅲ Supplementary Reading
Text B HR Evolves into 'HumaCapital Management

作者介紹

文摘

序言

Unit 1 Internationa Trade
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Free Trade Under Fire
Part Ⅲ Supplementary Reading
Text B MaiStreet Meets the Global Economy

Unit 2 Pricing
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Pricing New Products
Part Ⅲ Supplementary Reading
Text B How to Sell a Price Increase to Your Customers

Unit 3 Branding
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A The Power of Branding
Part Ⅲ Supplementary Reading
Text B What Great Brands Do

Unit 4 Products
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A A New-product Innovator
Part Ⅲ Supplementary Reading
Text B Product Life Cycle

Unit 5 Customer Behavior
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Situational Influence
Part Ⅲ Supplementary Reading
Text B What is Consumer Behavior

Unit 6 Corporate Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Southwest Airlines' Team Culture
Part Ⅲ Supplementary Reading
Text B Culture iSmall Businesses

Unit 7 Crisis Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement
Part Ⅲ Supplementary Reading
Text B VW Crisis Communicatioand Public Trust

Unit 8 Leadership
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Nap Rooms Gone Bad
Part Ⅲ Supplementary Reading
Text B Three Issues That Should Preoccupy Managers ithe Next 50 Years

Unit 9 Urbanization
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Mass UrbanizatioCould Lead to Unprecedented HumaCreativity——But Only if We Do It Right
Part Ⅲ Supplementary Reading
Text B Urbanization： Some are More Equal ThaOthers——China's Need for a New UrbanizatioPolicy Reaches a Critical Point

Unit 10 Work Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A AmazoOnly Perfected What AmericaWork Culture Created
Part Ⅲ Supplementary Reading
Text B The Happiness Machine

Unit 11 Cross-cultural Communication
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Factors Affecting Cross-cultural Business Communication
Part Ⅲ Supplementary Reading
Text B Diversity ithe Workplace and How to Aid Intercultural CommunicatioWork-place Diversity

Unit 12 HumaResources Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Did HR． Cause the Downfall of Enron
Part Ⅲ Supplementary Reading
Text B HR Evolves into 'HumaCapital Management