具體描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用戶評價
##瞭解曆史，更加讓我思考一些事情
評分具體來說，可以當作一本時間軸+科技作用於廣告人腦思維的腦圖結構書。
評分##Ad means everything?
評分##你任何時候都在花費注意力，不用在這裏就用在那裏，隨時産生隨時花掉，既不能關閉也不能攢起來；人的大腦非常善於忽略信息，越常見的，越容易忽略 | 媚俗是爭奪注意力的起點 | 必須不斷地推陳齣新，加大劑量給讀者新的刺激 | 去中心、無組織的東西好是好，就是不賺錢
評分##從彆的書/文章看到過類似內容，未看到新意與洞見。
評分##I think there are several problems this book is trying to address. How should we exercise our attention, in what circumstances our attention should be allowed to be monetized, and how should our attention be monetized. The author seems to be jumping among these questions, cherry picking one of them to answer from chapter to chapter.
評分##你任何時候都在花費注意力，不用在這裏就用在那裏，隨時産生隨時花掉，既不能關閉也不能攢起來；人的大腦非常善於忽略信息，越常見的，越容易忽略 | 媚俗是爭奪注意力的起點 | 必須不斷地推陳齣新，加大劑量給讀者新的刺激 | 去中心、無組織的東西好是好，就是不賺錢
評分##每一個時代的人們使用注意力的方式，都是主導這個時代的媒體技術決定的。幾乎每次都是人在適應技術，而不是技術適應人。
評分##一部完整的注意力銷售史，不管你願不願意，你的注意力始終都在被消費。閱讀這本書後，不僅要懂得注意力買賣這件事，更要懂得如何掌控自己的注意力。
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