具體描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用戶評價
##I think there are several problems this book is trying to address. How should we exercise our attention, in what circumstances our attention should be allowed to be monetized, and how should our attention be monetized. The author seems to be jumping among these questions, cherry picking one of them to answer from chapter to chapter.
評分##2022年第5本。
評分##一部完整的注意力銷售史，不管你願不願意，你的注意力始終都在被消費。閱讀這本書後，不僅要懂得注意力買賣這件事，更要懂得如何掌控自己的注意力。
評分##3.5吧，tim wu的這本書跟之前的master switch風格一直，從傳播技術的演進換瞭個角度來講怎麼gain attention and sell it。但是似乎他自己也沒有理的很順。感覺有一團漿糊，更像是流水賬。思考和有意義的發問少瞭一些。
評分##每一個時代的人們使用注意力的方式，都是主導這個時代的媒體技術決定的。幾乎每次都是人在適應技術，而不是技術適應人。
評分##“如果有一個商品或者服務是免費的，那你就是那個商品”。audible聽完，喜歡作者的思路、組織、語言。
評分##從彆的書/文章看到過類似內容，未看到新意與洞見。
評分##看瞭前麵幾章和後麵幾章，和Dan Schiller比略淺
評分##吳修明，萬維鋼推薦，《注意力商人》。
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