具體描述
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
Learn the three main strategies to help people change behavior
Identify your target audience and the behaviors they seek to change
Extract user stories and identify obstacles to behavior change
Develop effective interface designs that are enjoyable to use
Measure your product’s impact and learn ways to improve it
Use practical examples from products like Nest, Fitbit, and Opower
用戶評價
文字功底差，信息密度低，第三章以後更是純垃圾。
評分 評分文字功底差，信息密度低，第三章以後更是純垃圾。
評分##集結心理學專業作者與相關業內專傢的高明意見，本書將揭櫫一個現在正崛起、未來更無所不在的産品設計定律：行為改變設計。
評分##Understand (how we make decisions, create action funnel, strategy for behavior change)->discover (action, actor, outcome) -> design (plan, user stories, UX, product) -> refine (measure, insight, impact)
評分 評分文字功底差，信息密度低，第三章以後更是純垃圾。
評分##Understand (how we make decisions, create action funnel, strategy for behavior change)->discover (action, actor, outcome) -> design (plan, user stories, UX, product) -> refine (measure, insight, impact)
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