具体描述
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
Learn the three main strategies to help people change behavior
Identify your target audience and the behaviors they seek to change
Extract user stories and identify obstacles to behavior change
Develop effective interface designs that are enjoyable to use
Measure your product’s impact and learn ways to improve it
Use practical examples from products like Nest, Fitbit, and Opower
用户评价
##完美的对研究生课程进行了总结
评分##集结心理学专业作者与相关业内专家的高明意见，本书将揭橥一个现在正崛起、未来更无所不在的产品设计定律：行为改变设计。
评分##完美的对研究生课程进行了总结
评分文字功底差，信息密度低，第三章以后更是纯垃圾。
评分##集结心理学专业作者与相关业内专家的高明意见，本书将揭橥一个现在正崛起、未来更无所不在的产品设计定律：行为改变设计。
评分 评分##集结心理学专业作者与相关业内专家的高明意见，本书将揭橥一个现在正崛起、未来更无所不在的产品设计定律：行为改变设计。
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