篇

泛分享經濟的齣現

分享經濟的新常態 ··········· 005

個趨勢：範圍擴大····005

第二個趨勢：動力趨穩····006

第三個趨勢：行業細分····007

第四個趨勢：獨角獸齣現 ···008

正在“分享”的九大創新邏輯 ······························· 010

齣行分享：共享單車與網租車異軍突起 ················011

住宿分享： B2C模式領軍·012

二手交易：循環消費升級 ···014

金融： P2P網貸降溫，股權眾籌聚集 ·····················015

眾包物流：行業升溫········016

服務：專業化和長尾化平颱崛起····························018

教育： K12個體傢教、遠程外教、知識付費··········018

醫療：互聯網 醫院 ·········020

內容創業：網紅經濟崛起 ···021

第二篇

齣行分享的四重創新密碼

重熱潮：滴滴齣行的秘辛 ······························· 027

殘酷的行業整閤 ···············028

期待未來變局···················030

第二重熱潮：共享單車風暴來襲···························· 032

摩拜與ofo ·························033

資本大戰 ··························036

以用戶價值為依歸 ···········038

共享單車能否成為下一個PPP？ ·····························041

第三重熱潮：網租車的波瀾正在醞釀 ···················· 042

新時代的來臨···················043

國際巨頭的野望 ···············044

傳統廠商的轉型 ···············045

第四重熱潮： 跨城齣行的韆億藍海························ 048

跨城齣行正在悄悄發生一場革命····························049

跨城齣行的下一件大事： 供應網絡化 ····················050

正在醞釀中的四個風口····052

第三篇

住宿分享的創業密碼

途傢的靈感······················· 057

行業升溫的邏輯 ··············· 059

行業的格局······················· 061

如何剋服房源與流量的挑戰 ··································· 063

途傢的邏輯······················· 066

途傢如何快速獲取大量房源 ···································066

如何開拓流量···················067

住百傢的運籌··················· 068

小豬短租的路綫 ··············· 070

如何破解信任難題 ··········· 071

如何實現商業化 ··············· 074

未來的風口······················· 076

個風口：海外市場、農村市場和特色民宿 ·····076

第二個風口：主流分化，長尾崛起························081

第三個風口：生態構建、眾籌投資和新技術·········084

第四篇

從金融創新到金融科技

金融創新迴歸理性 ··········· 093

野蠻生長 ··························094

險象叢生 ··························096

監管發威 ··························099

迴歸理性， P2P網貸行業洗牌在即 ·························101

未來發展， P2P網貸行業的加減法 ·························107

金融科技帶來分享新風·····111

股權眾籌市場發展 ···········112

人人都是天使的風險········116

未來發展空間···················118

第五篇

二手交易的行業邏輯

新市場：“閑置經濟”的黃金時代即將到來········· 131

閑置物品：數韆億的藍海市場初現 ·······················132

移動二手電商：三大創新升級 ·······························135

供需個體：新的社會消費觀念和交易群體崛起 ·····139

新格局：巨頭布局，垂直爆發 ······························· 142

綜閤市場：並矗········142

瓜子二手車與人人車的視界 ···································143

二手交易亟待攻破的四大壁壘 ······························· 148

如何買得放心？ ···············148

如何賣得省心？ ···············151

如何用得安心？ ···············155

平颱如何盈利？ ···············156

第六篇

快遞物流新邏輯：打通後一公裏

滿城盡是快遞員 ··············· 163

數百億規模的潛在市場空間 ···································165

兩大撒手鐧·······················166

顛覆貨運遊戲規則 ··········· 168

同城貨運：零散需求亟待整閤 ·······························169

跨城貨運：從匹配車貨信息到探索車後市場·········171

泡沫湧入，洗牌開始········176

機遇與挑戰並存 ··············· 177

政策紅利下的價值釋放····177

智能化技術的深度滲透····179

行業大升級·······················180

第七篇

服務眾包密碼：把人的能力包裝成商品

豬八戒網：把“人的能力”包裝成商品 ················ 190

垂直型平颱：分化崛起····192

虛擬企業的運作模式正逐步成型····························197

個人享受的服務眾包：長尾市場的藍海 ················ 199

“世界上爛的一本生意”？ ······························· 202

服務眾包的盈利空間在哪？ ··································· 204

海量用戶的增值服務模式 ···205

綫下眾創空間的探索········208

服務眾包推動自由職業者數量增長························209

第八篇

知識分享月入百萬的邏輯

衝擊傳統教育行業 ··········· 216

K12教育：猿輔導、跟誰學 ····································217

興趣教育：尚課無憂········220

遠程外教： VIPABC、 51Talk等······························221

未來的發展需要跟誰學？ ···221

分答催生知識變現熱潮···· 223

分答開啓的從免費到付費之路 ·······························225

為知識分享付費是真需求嗎？ ·······························229

如何變現？ ·······················233

王思聰們如何保障優質産齣？ ·······························236

嚮用戶收費的 （滿58包郵） 探尋獨角獸——解讀分享經濟創新創業密碼 湖北新華書店 下載 mobi epub pdf txt 電子書

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（滿58包郵） 探尋獨角獸——解讀分享經濟創新創業密碼 湖北新華書店 pdf epub mobi txt 電子書 下載

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