基本信息

書名：The Ten-Day MBA, 4th Edition MBA十日讀，第4版
作者：Steven Silbiger史蒂文?西爾比格
齣版社名稱：HarperBusiness
齣版時間：2012
語種： 英文
ISBN：9780062199577
商品尺寸：15.2 x 2.8 x 22.9 cm
包裝：平裝
頁數：424

編輯推薦

The Ten-Day MBA《MBA十日讀》總結瞭當前哈佛、斯坦福、賓夕法尼亞、芝加哥、西北和弗吉尼亞等院校商學院受歡迎的重要課程精華，涉及互聯網及社會化營銷、企業傢精神、資訊收集整理、金融衍生品、領導力、商業道德和規範、財務規劃、房地産等MBA必修及熱門選修課程內容。幫助讀者低成本、高效地掌握美國前10所商學院MBA需具備的知識要點，有助於讀者造就MBA思維，提升個人核心競爭力。
本版本為英文版第四版，適閤打算攻讀美國MBA學位的讀者，醫生、律師、商務等企業工作者也適閤閱讀。
推薦理由：
1.涵蓋美國商學院非常受歡迎的MBA課程基礎知識，為就讀MBA提供入門級閱讀材料；
2.采用“十天”的形式，每天一課，並輔以清晰扼要的案例分析，適閤初學者使用；
3.提供美國各大媒體近期MBA商學院排行，為讀者提供索引資料；
4.第四版為目前的新版，書中理論、知識、案例、名詞術語都已及時進行更新；
5.英文原版，內容原汁原味，印刷清晰，字體較大。
A STEP-BY-STEP GUIDE TO MASTERING THE SKILLS TAUGHT IN AMERICA’S TOP BUSINESS SCHOOLS
UPDATED SECTIONS INCLUDE: INTERNET AND SOCIAL MARKETING, ENTREPRENEURSHIP, RESEARCH AND COMPETITIVE INTELLIGENCE GATHERING, FINANCIAL DERIVATIVES
Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America’s top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.
Review
“Anyone who has ever wishedhe or she attended a top ten MBA school now has an alternative: Silbiger’s The Ten-Day MBA.”   —Tom Fischgrund, Harvard MBA,author of The Insider’s Guide to the Top Ten Business Schools
“Reading the book brought back vivid memories of the two most difficult and painful years of my life. With an undergraduate degree in philosophy, I wish I had prepared and read this before I went to B-school.”   — Paul Pliakas, Virginia MBA, Assistant product manager, Kimberly-Clark
“The Ten-Day MBA is a great refresher course because it summarizes all the key areas that my Ivy League MBA covered. More important,The Ten-Day MBA has actually helped me understand many business concepts better now than I did during the mad two years rush that was my MBA experience.”   — Thomas C. Porth, Columbia MBA, Treasurer, Nutri/System, Inc.

內容簡介

The Ten-Day MBA《MBA十日讀》第四版集美國哈佛、斯坦福、西北、弗吉尼亞、賓夕法尼亞、芝加哥等著名商學院教材之精華，能使讀者：讀懂財務報錶，準備綜閤實用的營銷計劃，理解會計原則和方法，理順同老闆的關係，製定公司戰略，理解淨現值概念，計算內部收益率，用數量分析技巧分析項目，評估股票和債券及期貨投資，學會華爾街杠杆收購分析方法，獲取競爭對手信息，推薦有價值的經營改進方案，掌握MBA常用的術語。
讀者每天讀一章，便可愉快地掌握本書的內容，熟悉專用術語，使你在當今競爭激烈的商場，具備領先他人一步的專業知識和自信。
Steven Silbiger’s international bestseller, The Ten-Day MBA, has already helped thousands master the skills taught at America’s top-ten business schools—and at a fraction of the time and staggering cost that acquiring an MBA typically demands. This newly revised fourth edition contains the most up-to-date information available for understanding the intricacies of today’s complex global business world. Distilling the material contained in most popular business courses presently offered at Harvar 英文原版英文書 The Ten-Day MBA十日讀 美國商學院入門閱讀資料 下載 mobi epub pdf txt 電子書