具体描述
基本信息
书名：The Ten-Day MBA, 4th Edition MBA十日读，第4版
作者：Steven Silbiger史蒂文?西尔比格
出版社名称：HarperBusiness
出版时间：2012
语种： 英文
ISBN：9780062199577
商品尺寸：15.2 x 2.8 x 22.9 cm
包装：平装
页数：424
编辑推荐
The Ten-Day MBA《MBA十日读》总结了当前哈佛、斯坦福、宾夕法尼亚、芝加哥、西北和弗吉尼亚等院校商学院受欢迎的重要课程精华，涉及互联网及社会化营销、企业家精神、资讯收集整理、金融衍生品、领导力、商业道德和规范、财务规划、房地产等MBA必修及热门选修课程内容。帮助读者低成本、高效地掌握美国前10所商学院MBA需具备的知识要点，有助于读者造就MBA思维，提升个人核心竞争力。
本版本为英文版第四版，适合打算攻读美国MBA学位的读者，医生、律师、商务等企业工作者也适合阅读。
推荐理由：
1.涵盖美国商学院非常受欢迎的MBA课程基础知识，为就读MBA提供入门级阅读材料；
2.采用“十天”的形式，每天一课，并辅以清晰扼要的案例分析，适合初学者使用；
3.提供美国各大媒体近期MBA商学院排行，为读者提供索引资料；
4.第四版为目前的新版，书中理论、知识、案例、名词术语都已及时进行更新；
5.英文原版，内容原汁原味，印刷清晰，字体较大。
A STEP-BY-STEP GUIDE TO MASTERING THE SKILLS TAUGHT IN AMERICA’S TOP BUSINESS SCHOOLS
UPDATED SECTIONS INCLUDE: INTERNET AND SOCIAL MARKETING, ENTREPRENEURSHIP, RESEARCH AND COMPETITIVE INTELLIGENCE GATHERING, FINANCIAL DERIVATIVES
Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America’s top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.
Review
“Anyone who has ever wishedhe or she attended a top ten MBA school now has an alternative: Silbiger’s The Ten-Day MBA.” —Tom Fischgrund, Harvard MBA,author of The Insider’s Guide to the Top Ten Business Schools
“Reading the book brought back vivid memories of the two most difficult and painful years of my life. With an undergraduate degree in philosophy, I wish I had prepared and read this before I went to B-school.” — Paul Pliakas, Virginia MBA, Assistant product manager, Kimberly-Clark
“The Ten-Day MBA is a great refresher course because it summarizes all the key areas that my Ivy League MBA covered. More important,The Ten-Day MBA has actually helped me understand many business concepts better now than I did during the mad two years rush that was my MBA experience.” — Thomas C. Porth, Columbia MBA, Treasurer, Nutri/System, Inc.
内容简介
The Ten-Day MBA《MBA十日读》第四版集美国哈佛、斯坦福、西北、弗吉尼亚、宾夕法尼亚、芝加哥等著名商学院教材之精华，能使读者：读懂财务报表，准备综合实用的营销计划，理解会计原则和方法，理顺同老板的关系，制定公司战略，理解净现值概念，计算内部收益率，用数量分析技巧分析项目，评估股票和债券及期货投资，学会华尔街杠杆收购分析方法，获取竞争对手信息，推荐有价值的经营改进方案，掌握MBA常用的术语。
读者每天读一章，便可愉快地掌握本书的内容，熟悉专用术语，使你在当今竞争激烈的商场，具备领先他人一步的专业知识和自信。
Steven Silbiger’s international bestseller, The Ten-Day MBA, has already helped thousands master the skills taught at America’s top-ten business schools—and at a fraction of the time and staggering cost that acquiring an MBA typically demands. This newly revised fourth edition contains the most up-to-date information available for understanding the intricacies of today’s complex global business world. Distilling the material contained in most popular business courses presently offered at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia—including leadership, corporate ethics and compliance, financial planning, real estate, and all the latest topics—this invaluable volume will teach you how to:
· Read and understand financial statements
· Draft and adopt effective and comprehensive marketing plans
· Comprehend accounting rules and methods
· Manage your relationship with your boss
· Develop corporate strategies
· Understand the present value concept
· Use quantitative techniques to evaluate projects
· Value stock, bond, and option investments
· Interpret the language of business law
· Master the most-used MBA jargon…and more
The information, the expertise, and the confidence you need for success are all in the pages of this remarkable book—at the rate of one easy-to-follow chapter per day.
作者简介
史蒂文·西尔比格，MBA、CPA，普利茅斯营销公司高级市场总监。善于将复杂的金融和商务概念深入浅出地介绍给读者，读者有茅塞顿开的收获。所著《MBA十日读》英文原版累计销售40万册，中文版突破10万册。西尔比格以优异成绩毕业于弗吉尼亚大学达顿商学院，现居费城。
Steven Silbiger, MBA, CPA, is a senior director of marketing at Plymouth Direct with a gift for communicating sophisticated financial and business issues in the clearest manner possible. More than 400,000 copies of his acclaimed bookThe Ten-Day MBA have already been sold. A top-ten graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.
目录
Introduction
Day 1 Marketing
Day 2 Ethic
Day 3 Accounting
Day 4 Organizational Behavior
Day 5 Quantitative Analysis
Day 6 Finance
Day 7 Operations
Day 8 Economics
Day 9 Strategy
Day 10 MBA Minicourses
Research and Competitive Intelligence
Gathering
Public Speaking
Negotiating
International Business
Business Law
Business Writing
Real Estate Investor
Leadership Coach
Financial Planner
Ten-Day MBA Diploma
Appendix: Quantitative Analysis Tables
MBA Abbreviation Lexicon
Permissions
Index
精彩文摘
Marketing
Marketing Topics:
The 7 Steps of Marketing Strategy Development
The Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
The Marketing Mix and the 4 P’s
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing Economics
A scene from the boardroom of Acme Corporation:
Director: Every time we do our annual review of our executives’ salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing from Ohio State, than to our company’s president, Hank Bufford from Harvard. I just don’t understand it.
Chairman of the board: What don’t you understand? With-out Jim’s sales we wouldn’t need a president-or anyone else for that matter!
Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integrates all the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.
Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and the creativity to be a truly gifted marketer. That’s why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tackle marketing challenges. And that is the goal of this chapter and of the numerous expensive executive seminars conducted by the leading business schools.
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