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内容简介

　　 1．本书共分为18个单元，教学可按17～18个教学周、54学时安排。每单元由4篇选文构成(个别单元为5篇)，每篇选文的长度在1000个单词左右。内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。
　　 2．在每单元所选文章中，根据单元主题的不同，一般有1～2篇著名学者关于该主题的经典论述，1～2篇比较具体的个案研究性质的文章，以及1篇综合性的概述(反映本学科到20世纪末的发展)。这样组合的目的，是希望能尽量做到材料新颖，容量充足，内容专业，点面结合，深浅有致，形成梯次，适合新闻与传播学专业本科生和硕士研究生共同使用。
　　 3．本书所选文章，主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。
　　 4．课文生词的选择和释义以教育部公布的《大学英语教学大纲通用词汇表》中的四级词汇为起点，学生可参考生词表来理解课文。
　　 5．在课后练习中，练习一采取问答题的形式，旨在培养学生理解作者的主要观点，并归纳课文主要内容的能力。
　　 6．专业翻译能力的培养是本教材的一个重要目的。在每单元所选文章中，我们提供两篇译文，作为教学参考。

内页插图

目录

Unit 1 Introduction
Passage One The Meaning of "Communication"
Passage Two McQuails Normative Theories
Passage Three Hot and Cold
Passage Four Minervas Owi
Unit 2 Books
Passage One Books in History
Passage Two Book Publishing
Passage Three The Printing Press as an Agent of Change
Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing
Unit 3 Magazines
Passage One Magazine as Media Innovators
Passage Two Magazines Push Images Over Words
Passage Three Luce and Time
Passage Four Early Periodical as Publicist Instrument of Criticism
Unit 4 Newspapers
Passage One What if There Were No Newspaper?
Passage Two A Newspaper Industry Casualty You May Have Missed
Passage Three The New York Times in 1990s
Passage Four Natural History of the Newspaper
Unit 5 Film
Passage One Importance of Movies
Passage Two The Structure of the Western Film
Passage Three Hollywoods Big Six
Passage Four Schindlers I.ist: The Role of Memory
Unit 6 Radio
Passage One FMs Rise
Passage Two Characteristics of American Radio
Passage Three Trends and Convergence in Radio and Sound Recording
Passage Four The Assets and Liabilities in Radio
Unit 7 TV
Passage One Impact of Television
Passage Two Culture
Passage Three The Case for Television Journalism
Passage Four CBS News
Unit 8 Internet and Media Convergence
Passage One Internet
Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure
Passage Three Weblogs, Citizen Journalists and Traditional Media
Passage Four Media Convergence and Complications
Unit 9 Media Education and Media Literacy
Passage One The Origin of Journalism Education
Passage Two What They Dont Teach at J-School
Passage Three Green-Eyeshades Versus the Chi-Squares
Passage Four Elements of Media Literacy
Unit 10 Advertising
Passage One Media Choices
Passage Two Origins of Advertising
Passage Three Advertising: The Magic System
Passage Four Advertising: Agencies and Copywriters
Unit 11 Public Relations
Passage One Defining Public Relations
Passage Two Public Relations Services
Passage Three Newsmaking
Passage Four The Roots of Public Relations
Unit 12 Media Economy
Passage One Economic Foundation of Mass Media
Passage Two The Two Economies
Passage Three Television Programming
Passage Four Rupert Murdoch
Unit 13 Culture Industry and Culture Studies
Passage One Culture Industry Reconsidered
Passage Two What Is British Cultural Studies?
Passage Three Properties of the New Media and a Socialist Strategy
Passage Four Hegemony: An Overview
Unit 14 Process of Mass Communication
Passage One Encoding/Decoding
Passage Two The Acts of Communication
Passage Three The Circuit and the Acts
Passage Four Selecting the News: Gatekeeping
Unit 15 Effects and Audience of Mass Communication
Passage One Effects Studies
Passage Two The Uses and Gratifications Model
Passage Three TV and Learning
Passage Four Scientific and Nonscientific Polls
Unit 16 Mass Communication and Society
Passage One Some Social Functions of the Mass Media
Passage Two The Masses: The Implosion of the Social in the Media
Passage Three The Debate over Civic Journalism
Passage Four Investigative Reporting
Unit 17 Mass Communication and Social Control
Passage One Government Manipulation of Media
Passage Two Of the Liberty of Thought and Discussion
Passage Three The Principles
Passage Four Jeffersons View of the Press
Unit 18 Laws and Ethics of Mass Communication
Passage One The First Amendment to the Constitution
Passage Two The Means to the End
Passage Three Should the Names of Rape Victims Be Published?
Passage Four Attributing a Libel Is No Defense
Appendix A Key to Exercises
Appendix B Chinese Translations
参考文献

精彩书摘

Two or more people come together, trying to share some information. Theyare likely to be very different people. Becausetheir life eXperienceshave beendifferent, the signs that carry the information are likely to look different to them.The more different the experiences, the more different the information that islikely to be read into them. Ideas like "pain" and "hunger" have a fairly goodchance of being understood in common because all of us have experienced thesethings——though even in this case, the "stiff upper lip" tradition of one culture islikely to be misinterpreted in a culture where feelings are more openly expressed,But words like freedom, communism, and apologize obviously are going to causetrouble when people come from different life patterns, especially if they comefrom difaerent cultures. Note carefully, however, that communication is not conducted entirely, oreven mostly, in words. A gesture, a facial expression, a pitch pattern, a level ofloudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one,the octagonal shape of a stop sign——all these carry information.

前言/序言

　　本书作为国内第一部同类教材即将付梓，为它忙碌了一年有余的我们在欣慰和惶恐之际，想对编译本书的目的做一点说明。
　　首先，本书的出版顺应了国家改革开放的大环境，同时也是对教育部大力倡导的在高校各专业开展双语教学要求的积极回应。21世纪之初，中国已成为世贸组织的成员，这标志着中国在对外开放的道路上迈出了历史性的一大步，同时也对国内的各行各业尤其是高等教育提出了新的要求。面对日益开放的社会，未来的知识型劳动大军和专业研究队伍如果不能娴熟地掌握英语这门世界通用的语言，则必将在竞争中落于人后。而英语的掌握与熟练运用，不仅意味着无障碍的日常会话与交流，对正在接受高等教育、即将成为社会中流砥柱的高校学子来说，它更意味着高层次的学术交流和专业性极强的科学研究。本书的目的，就是要引导新闻学与传播学专业的高年级本科学生和研究生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。

普通高等教育“十一五”国家级规划教材·21世纪新闻传播学系列教材：新闻传播学专业英语教程（第2版） 电子书 下载 mobi epub pdf txt

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学广告传播的，专业英语，感觉还行。

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火词网（Wordnet）是以思维导图为骨架、星火式记忆法的内容为血肉融合而成，是星火记忆研究所结合先进的学习方法和深厚的内容积淀倾情奉献给广大读者的一席词汇盛宴。它以神奇的“思维导图”概念为切人点，将星火式记忆法的丰富内容，运用独特的软件绘制成生动、活泼的词网，使单词间的联系一目了然地呈现在您的面前，让您的记忆思维更加条理，使您的单词记忆之旅不再枯燥！ 调查结果显示：有超过80％的同学都在高中学习阶段使用过思维导图来学习，只是不知道它的名字罢了。那什么是思维导图呢？首先让我们了解一下这个神奇的工具。 英国心理学家、世界记忆力锦标赛创始人东尼·博赞（Tony Buzan）在研究大脑的力量与潜能过程中，发现达·芬奇在笔记中使用了许多图形、代号和连线。他意识到这些“达·芬奇密码”正是达·芬奇拥有超级头脑的秘密所在。基于这些“达·芬奇密码”，博赞发明了思维导图。星火词网（Wordnet）是以思维导图为骨架、星火式记忆法的内容为血肉融合而成，是星火记忆研究所结合先进的学习方法和深厚的内容积淀倾情奉献给广大读者的一席词汇盛宴。它以神奇的“思维导图”概念为切人点，将星火式记忆法的丰富内容，运用独特的软件绘制成生动、活泼的词网，使单词间的联系一目了然地呈现在您的面前，让您的记忆思维更加条理，使您的单词记忆之旅不再枯燥！ 调查结果显示：有超过80％的同学都在高中学习阶段使用过思维导图来学习，只是不知道它的名字罢了。那什么是思维导图呢？首先让我们了解一下这个神奇的工具。 英国心理学家、世界记忆力锦标赛创始人东尼·博赞（Tony Buzan）在研究大脑的力量与潜能过程中，发现达·芬奇在笔记中使用了许多图形、代号和连线。他意识到这些“达·芬奇密码”正是达·芬奇拥有超级头脑的秘密所在。基于这些“达·芬奇密码”，博赞发明了思维导图。

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书的质量很好，而且物流非常之快，这是我最满意的地方

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挺好的书 送的也快 满意

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考研冲刺用，希望有帮助

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很好

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老师上课说会用的教材

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