发表于2025-05-02
Decoding Advertisements pdf epub mobi txt 电子书 下载
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993).
A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions "seem" necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. "Decoding Advertisements" is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are "Consuming Passions: the Dynamics of Popular Culture" and "Deadline at Dawn: Film Criticism 1980-1990."
##没有经过理论训练的我读这本书其实是有一点困难的,所以看得比较慢。这本书是买的实体书,因为是新书网上还没有电子版,但是个人觉得非常值。对了解西马也有很大的帮助。作者主要运用了心理学和符号学的理论来对广告进行批判,书的内容大致是先总写此节的主题和主要运用的方法...
评分 评分 评分杨澜在她的新书《大女生》中谈到了“我们为什么要买买买”这个话题,她所持观点中的一些内容真的是说到我心坎儿里了,令人读来颇有共鸣。读罢,我认真思考了这个问题:我们为什么会买买买? 其实答案很简单,买东西就是为了让自己快乐啊! 这个答案并没有让我满足,我又衍生了...
评分 评分 评分 评分 评分##文化研究教授朱迪斯·威廉森所写的《解码广告——广告的意识形态与含义》,可谓是用最学术的方式撕开了消费主义的遮羞布。 作者把商业广告作为切入点,以政治符号学和精神分析术语为工具,通过一百多幅平面广告(毕竟本书首版于平面媒体鼎盛的70年代)插图详细研究了广告的“魅...
Decoding Advertisements pdf epub mobi txt 电子书 下载