具体描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用户评价
##学一遍名词还挺好玩的。纯科普用。
评分##整本书弥漫着evolutionary psychology的调调。走马观花看一遍，还是蛮有趣的。
评分##整本书弥漫着evolutionary psychology的调调。走马观花看一遍，还是蛮有趣的。
评分##感觉有点为赋新词强说愁，不过也可能是某个概念在不同的设计领域有不同的表述吧。
评分##????usability guideline入门宝典
评分##要是图多一点儿就好了
评分##搞设计的人真可怕，心理抓得这么透切
评分##有这么一个总结的很好
评分##学一遍名词还挺好玩的。纯科普用。
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