Product details
Hardcover: 168 pages
Publisher: Thames and Hudson Ltd; 01 edition (22 Jun. 2017)
Language: English
ISBN-10: 050024152X
ISBN-13: 978-0500241523
Product Dimensions: 21.8 x 2.1 x 25 cm

The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork Hardcover – 22 Jun 2017
by Martina Flor (Author)



内容简介
Through easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold. Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step – from start to finish, from analogue to digital – and gives valuable tips about how to make a career as a lettering artist.

Table of Contents

1. Visual Storytelling: defining lettering and its difference from calligraphy and type design ? 2. The Typographic Eye: the importance of observation
? 3. Basics: the DNA of letters ? 4. Tools and Applications: pens, brushes and other tools
? 5. The Lettering Designer’s Playground: an overview of lettering styles ? 6. Composition and Embellishments: structure, hierarchy and flourishes
? 7. Sketching Letterforms: from rough sketch to refined drawing (and some helpful tips and tricks) ? 8. From Analogue to Digital: vectorizing your lettering
? 9. The Finishing Touch: adding colour and texture 10. Work in Progress: becoming a professional designer