##the visionaries and pragmatists, unique functionality and ancillary attributes, the whole product, niche by niche, informed imagination, define the battle, product-centric and market-centric, customer-oriented distribution and distribution-oriented pricing...
评分##终于读完了,这两天写书评。
评分##worth a reading indeed. But it is too long for a book
评分##worth a reading indeed. But it is too long for a book
评分##一个我挺喜欢的founder在1:1时候聊到推荐给我的。之前对于market和sale完全知识空缺,所以没有能力评价。只能说本书塑造了我目前为止对tech startup marketing strategy 的认知lol
评分##Maybe the most unnoticed high tech marketing book in China (3rd edition never translated since 2014). Full of lessons learnt by silicon valley startups, strategy exceptionally well explained in marketing language, D-Day analogy simply brilliant. Couldn't find a more enlightening reference for my career ahead.
评分##终于读完了,这两天写书评。
评分##http://blog.jjyao.me/blog/2021/12/27/crossing-the-chasm/
评分##Insightful on High-tech products marketing
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