具體描述
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
用戶評價
廣告這種東西太基於文化，非母語人士閱讀睏難
評分##上學期老師要求讀的 這個寒假又讀瞭一遍 很有用的廣告教材
評分##Who doesn't hate Whipple ?
評分##上學期老師要求讀的 這個寒假又讀瞭一遍 很有用的廣告教材
評分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分##Who doesn't hate Whipple ?
