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內容簡介

The New York Times Bestseller, acclaimed by author such as Freakonomics co-author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co-author Richard Thaler, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.
Why is there more chance we'll believe something if it's in a bold type face?
Why are judges more likely to deny parole before lunch?
Why do we assume a good-looking person will be more competent?
The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

　　丹尼爾·卡尼曼是位格外令人興緻盎然的思想傢，是現今在世的zui有影響力的心理學傢之一，他因對判斷和決策製定的理性模式提齣挑戰而榮獲2002年度的諾貝爾經濟學奬。他的研究打開瞭社會心理學、認知科學、對理性與幸福的研究以及行為經濟學的新局麵。本書就是他多年研究和思考成果的集大成之作。
　　在《思考，快與慢》中，卡尼曼會帶領我們體驗一次思維的創新之旅。他認為，我們的大腦有快與慢兩種作決定的方式。常用的無意識的“係統1”依賴情感、記憶和經驗迅速作齣判斷，它見聞廣博，使我們能夠迅速對眼前的情況作齣反應。但係統1也很容易上當，它固守“眼見即為事實”的原則，任由損失厭惡和樂觀偏見之類的錯覺引導我們作齣錯誤的選擇。有意識的“係統2”通過調動注意力來分析和解決問題，並作齣決定，它比較慢，不容易齣錯，但它很懶惰，經常走捷徑，直接采納係統1的直覺型判斷結果。
　　為瞭使讀者真切體會到係統1和係統2這兩個主角的特點，卡尼曼介紹瞭很多經典有趣的行為實驗，指齣我們在什麼情況下可以相信自己的直覺，什麼時候不能相信；指導我們如何在商場、職場和個人生活中作齣更好的選擇，以及如何運用不同技巧來避免那些常常使我們陷入麻煩的思維失誤。
　　《思考，快與慢》將會徹底改變你對思考的看法。

作者簡介

Daniel Kahneman is a Senior Scholar at Princeton University, and Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002.

　　丹尼爾·卡尼曼，普林斯頓大學尤金·希金斯心理學榮譽退休教授，普林斯頓的伍德羅·威爾遜公共及國際事務學院榮譽教授。憑藉著與阿莫斯·特維斯基對決策製定問題的開先河之研究，卡尼曼獲得瞭2002年的諾貝爾經濟學奬。

內頁插圖

精彩書評

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow.Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves...this is one of the greatest and most engaging collections of insights into the human mind I have read.
--William Easterly, Financial Times

Absorbing, intriguing...By making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them.
--Jenni Russell, Sunday Times

Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.
--The Economist

[ Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.
--Michael Lewis Vanity Fair

It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work 'will be remembered hundreds of years from now,' and that it is 'a crucial pivot point in the way we see ourselves.' They are, Brooks said, 'like the Lewis and Clark of the mind' . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman's takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment-chess, firefighting, anesthesiology-then blink. In all other cases, think.
--The New York Times Book Review

[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman's simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.
--Jonah Lehrer, The Wall Street Journal

This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.
--Nassim Nicholas Taleb, Author Of 'the Black Swan'

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event.
--Steven Pinker, Author Of The Language Instinct

　　凡是對人類行為或投資感興趣的人，都必須讀讀卡尼曼的這本新書。他清楚地錶明，盡管我們都一相情願地認為自己是能作齣理性決策的，然而事實卻是，我們不可避免地存在各種偏見。認識這些偏見至少可以給你一個盡量防止這些偏見的機會。
　　——美國哥倫比亞廣播公司

　　丹尼爾·卡尼曼在書中有力地展示瞭，快速和緩慢的思考是多麼容易就讓人們偏離瞭理性的。
　　——《華盛頓郵報》

　　好極瞭！卡尼曼對於人類思考和選擇的理解所作齣的貢獻，無人能齣其右。他堪與達爾文、亞當·斯密和弗洛伊德等科學巨匠相媲美。作為曆史上zui重要的一位心理學傢，卡尼曼重塑瞭認知心理學、理性和因果關係分析，重新理解瞭風險，重新闡釋瞭幸福和財富的關係，寫就瞭這部傑作，它的磅礴、內涵、智慧、人性和謙遜讓人摺服。如果你今年隻能讀一本書，就讀這一本吧。
　　——《環球郵報》

前言/序言

Thinking, Fast and Slow思考，快與慢 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

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