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编辑推荐

What makes a visionary company? This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry. The authors juxtapose Disney and Columbia Pictures, Ford and General Motors, Motorola and Zenith, and Hewlett-Packard and Texas Instruments, to name a few. The visionary companies, the authors found out, had a number of common characteristics; for instance, almost all had some type of core ideology that guided the company in times of upheaval and served as a constant bench mark. Not all the visionary companies were founded by visionary leaders, however. On the whole, this is an intriguing book that occasionally provides rare and interesting glimpses into the inner workings and philosophical foundations of successful businesses. Recommended for all libraries.

内容简介

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

作者简介

Jim Collins is a student of companies—great ones, good ones, weak ones, failed ones—from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great and coauthor of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in Fortune, BusinessWeek, The Economist, USA Today, and Harvard Business Review.

精彩书评

"Built to Last...is one of the most eye-opening business studies since In Search of Excellence
-- Kevin Maney, USA Today

"A must read for any CEO who aspires to create a great company."
-- T.J. Rodgers, President and CEO, Cypress Semiconductor Corp.

前言/序言

Built to Last基业长青 英文原版 [平装] 电子书 下载 mobi epub pdf txt

评分☆☆☆☆☆

确实佳作，一直想买，总是忘记。一口气看了一半，非常好！一个作者的2本，跨度10多年。

评分☆☆☆☆☆

《基业长青（珍藏版）》连篇累牍的专业术语，拒绝追逐时尚，发现了使杰出公司出类拔萃的永恒品质。全书有数百个具体的例子，并提供了实用的策略，能够适用于各个层次的经理人与创业者。《基业长青》为在21世纪建立长期繁荣的组织提供了一个宏伟蓝图。

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包装看起来很好，包得很用心，相信货一定很好，谢谢了！

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我为什么喜欢在京东商城上买东西，因为今天买明天就可以送到。我为什么每个商品的评价都一样，因为在京东上买的东西太多太多了，导致积累了很多未评价的订单，所以我统一用一段话作为评价内容，省时省力，还可以得到京豆。还可以积1000个京豆抵10元现金价值，真是太棒了。言而总之，在京东商城买东西，真是太棒了，又好又快，我说的可是京东自营店哦。

评分☆☆☆☆☆

赶上京东图书活动日，多买了一些，慢慢读。快递包装有进步，多的都是纸箱?包装的，每一本书都是塑封的。

评分☆☆☆☆☆

书不错，质量也不错。内容还没看。京东的物流快！真快！体验好！

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这本书在学校图书馆偶然看到，觉得不错便记录下来，趁着200-50的活动入手了。书本有塑封，品相还好，到手耽误了几天，因为一起凑单的有一些需要调货。目前还未阅读，评分仅针对购买体验。中信出品应该还是值得信赖的吧。

评分☆☆☆☆☆

终于买到了 还很轻

评分☆☆☆☆☆

另一方面，正因为内容的专业性很强，或者是对读者的要求相对高些，会让人读着读着就不愿看下去。

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