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What makes a visionary company? This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry. The authors juxtapose Disney and Columbia Pictures, Ford and General Motors, Motorola and Zenith, and Hewlett-Packard and Texas Instruments, to name a few. The visionary companies, the authors found out, had a number of common characteristics; for instance, almost all had some type of core ideology that guided the company in times of upheaval and served as a constant bench mark. Not all the visionary companies were founded by visionary leaders, however. On the whole, this is an intriguing book that occasionally provides rare and interesting glimpses into the inner workings and philosophical foundations of successful businesses. Recommended for all libraries.

內容簡介

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

作者簡介

Jim Collins is a student of companies—great ones, good ones, weak ones, failed ones—from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great and coauthor of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in Fortune, BusinessWeek, The Economist, USA Today, and Harvard Business Review.

精彩書評

"Built to Last...is one of the most eye-opening business studies since In Search of Excellence
-- Kevin Maney, USA Today

"A must read for any CEO who aspires to create a great company."
-- T.J. Rodgers, President and CEO, Cypress Semiconductor Corp.

前言/序言

Built to Last基業長青 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

字體有點小，平裝版，但很經典

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早上買的，下午就到瞭。非常給力。還沒拆開。相信是正版圖書。

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非常不錯的書，買瞭兩本，開闊思路

評分☆☆☆☆☆

字體有點小，平裝版，但很經典

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還沒拆封。留著暑假看。第一本中信的書是《巴菲特傳》，至此喜歡上瞭中信齣版社

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書不錯，質量也不錯。內容還沒看。京東的物流快！真快！體驗好！

評分☆☆☆☆☆

書質量不錯，內容更佳。印刷也很好。郵寄速度快，服務也很好。

評分☆☆☆☆☆

看瞭《從優秀到卓越》還不錯，就又買瞭這本

評分☆☆☆☆☆

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