Co-Opetition[合作] 英文原版 [平装] pdf epub mobi txt 电子书下载 2025

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Adam M. Brandenburger（亚当·布兰登勃格），Barry J. Nalebuff（巴里 J.奈尔伯夫）著

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出版社： Crown Business

ISBN：9780385479509

商品编码：19043131

包装：平装

出版时间：1997-12-29

用纸：胶版纸

页数：304

正文语种：英文

商品尺寸：16x2.03x24.13cm;0.25kg

具体描述

内容简介

Over the last few years, books on strategic alliances have been in vogue -- especially ones that claim that the new economy has overturned many old rules about self-sufficiency and competition. That's because the new economy rewards speed and specialization. Yet a more narrow focus on so-called core competencies creates gaps in your operation -- gaps that need to be filled by other organizations.

Some books, most notably Co-opetition, have gone so far as to recommend cooperative relationships between traditional business rivals. No doubt, there are some who will appreciate the logic behind the theory but still balk at the actual practice -- as well as those who simply prefer the tried and true crush-the-enemy approach.

But no matter where you stand on the cooperate-conquer continuum, two new books show you how to forge cooperative relationships with parties that have no interest in stealing market share -- nonprofit organizations. Corporations can simultaneously enhance their reputations and their bottom lines. Nonprofits stand to gain financially, too. The increased awareness can also attract supporters and resources.

作者简介

Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.

用户评价

评分☆☆☆☆☆

非常好的一本书，这本书主要在讲博弈论的竞合，比较通俗易懂，感觉案例非常多。是一个非常有名的教授推荐我读的，现在读到一半感觉很有帮助，现代商业并不是你死我活的战场，而是一个有竞争有合作的不断变化的场景。博弈论最核心的观点其实就是站在别人的角度去思考，并且改变游戏本身。书质量很好，是英文原版的，送货也很快，唯一美中不足的是案例稍微老了一点。

评分☆☆☆☆☆

内容非常好

评分☆☆☆☆☆

特别假的盗版书，千万别买。卖书的良心大大的坏了，最多值二十，我要退货。

评分☆☆☆☆☆

特别假的盗版书，千万别买。卖书的良心大大的坏了，最多值二十，我要退货。

评分☆☆☆☆☆

内容非常好

评分☆☆☆☆☆

内容非常好

评分☆☆☆☆☆

特别假的盗版书，千万别买。卖书的良心大大的坏了，最多值二十，我要退货。